Marketing Manager

Reporting Structure

Reports to Executive Vice President, Marketing & Communications

Direct Report:
Marketing + Programming Coordinator

The Marketing Director is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO’s and The Bastion Collection’s brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand, while driving results across dining, restaurant and event programming.

• Act as the primary liaison between The Bastion Collection’s corporate marketing Department and on-property operations, culinary, and membership teams.
• Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.
• Work with building management and external partners to ensure seamless integration of Seia + the Cafe into the broader community.

• Set the overarching content and social strategy for restaurant and club, including key campaigns, chef storytelling, and cultural programming.
• Approve monthly content calendars, ensuring alignment with brand voice and objectives.
• Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights.

• Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.
• Oversee CRM (Seven Rooms) strategy, segmentation, and reporting.
• Evaluate campaign performance and optimize future efforts.

• Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.
• Oversee SEO strategy and ensure best practices across platforms.
• Ensure the website reflects brand standards; approve major updates and content direction.

• Ideation and strategy for brand partnerships, seasonal activations, and programming events.
• Ensure programming reinforces Seia’s positioning at the intersection of culinary, culture, and community.
• Approve all external-facing assets tied to partnerships and activations.

• Support in shaping press strategy in collaboration with agency partners.
• Approve press materials, manage media relationships, and oversee press visits.

• Approve and direct all collateral (menus, event signage, invitations, partnership assets).
• Ensure creative consistency across print, digital, and on-site brand touchpoints.
• Oversee coordination of photo/video shoots.

• Oversee tone, strategy, and approval of all member communications (email, digital, in-app).
• Partner with Bastion, Membership and F&B teams to formulate membership programming strategy.
• Approve communications calendar and ensure alignment with overall Seia strategy.

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