Business Marketing Manager Coral Gables, FL

Select how often (in days) to receive an alert:

Miami, US

The Business Marketing Manager located in Coral Gables, FL, is the regional leader responsible for ensuring the effective local execution of marketing strategies across the Americas markets. This role oversees a team of Marketing Coordinators, each managing a specific market (USA, Canada, LATAM, Brazil), and ensures alignment, efficiency, and consistency in the execution of HQ-driven strategies and initiatives.

As the head of local marketing implementation, the Business Marketing Manager will ensure that all plans, campaigns, and projects are executed correctly across the region, driving best practices, cross-market efficiencies, and timely delivery. In addition to leadership responsibilities, the role includes direct execution oversight in two U.S. regions, ensuring hands‑on support and market insights.

This role is key for alignment with HQ CNA Marketing teams, acting as the liaison between HQ strategy and local execution, ensuring KPIs, campaigns, and initiatives are effectively translated into actionable plans for each market.

Key relations:

Reports to
:
Marketing Director America

Collaborates with: Brand, Trade, Digital, Content, Events, Retail, GTM

Partners with
:
Brand, Trade, Digital, Content, Events, Retail, Sales

Duties and responsibilities

Leadership & Team Management

• Lead, mentor, and manage a team of 5 Marketing Coordinators across the Americas, ensuring each market is effectively executing marketing initiatives aligned with HQ strategies and action plans and KPIS.
• Hold regular one‑on‑one and team meetings with coordinators to track progress, provide guidance, and ensure consistency and quality of execution.
• Foster collaboration and knowledge sharing across markets to generate efficiencies and best practices.
• Oversee performance tracking, reporting, and escalation of any execution challenges to HQ Marketing leadership.
• Ensure HQ CNA Marketing strategies, actions, and projects are effectively adapted and implemented in local markets.
• Serve as the main liaison between HQ Marketing teams and local markets, ensuring smooth communication, feedback collection, and reporting.
• Translate global marketing strategies into actionable local plans with clear objectives, deliverables, and KPIs.
• Ensure consistent brand messaging, standards, and activation across all markets.
• Oversee the Market Connection & Alignment activities performed by Marketing Coordinators, including: serving as the main marketing point of contact for their markets, coordinating regular calls with Regional Directors (RDs) and General Managers (GMs) to align on local needs, plans, and KPI performance, identifying business opportunities and challenges, delivering marketing support, tools, and activations, and ensuring alignment with HQ CNA and Global teams for proper adaptation and implementation of global strategies.
• Supervise the execution of local action plans by Marketing Coordinators, ensuring alignment with global business and brand goals. This includes overseeing regional needs, ensuring the development and execution of tools/resources across Trade, Digital Business, Loyalty, Retail, Digital & Content, and Events.
• Monitor retail development and execution in all markets, including key events, launches, and brand partnerships.
• Oversee and support the implementation of key programs such as Rock masters, KB Influencer Program, and initiatives for Key Accounts.
• Ensure the development of market‑specific marketing initiatives, including case studies, professional bios, and other localized content.
• Monitor and support coordinators in executing market‑specific initiatives, ensuring high‑quality implementation and alignment with overall objectives.

Hands‑on Execution (U.S. Regions)

• Directly manage marketing execution in two U.S. regions, providing hands‑on action for local campaigns, events, retail activations, and developing specific action plan for the region within marketing areas and KPIs (Retail, Trade, Digital, Content, Events, Key Projects and Brand partnerships) – As described in Regional Market…