Lead - Americas Partner Marketing

Partner Marketing Manager

Freshworks is seeking a high‑impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America). The role serves as the GTM engine behind our partner‑led growth, accelerating pipeline through targeted co‑marketing programs, strategic field activations, and scalable partner enablement.

• Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
• Develop localized GTM motions for NA & LATAM markets, tailoring messaging and program assets.
• Execute high‑impact co‑marketing programs such as webinars, round tables, digital campaigns, partner‑led events and industry sponsor ships.
• Leverage campaign‑in‑a‑box assets, content syndication and distributor‑led amplification.
• Manage MDF planning, approvals and ROI, ensuring alignment with the regional revenue plan.
• Collaborate with Channel Sales leaders for cohesive field execution and shared goals.
• Advocate partner success by showcasing case studies, customer wins and co‑selling achievements.
• Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
• Represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
• Maintain program calendars, partner communications and system updates (SFDC).
• Collaborate with cross‑functional teams—Sales, Partnerships, Product, Product Marketing, Field Marketing, and Customer Advocacy—to ensure partner visibility.

• 6‑8 years in a Partner marketing role (channels, resellers, ISVs, SI partnerships).
• Experience in marketing technology and SaaS businesses is a bonus.
• Ability to coordinate multiple teams for co‑marketing campaigns.
• Creative thinking, customer‑centric mindset, self‑driven initiative.
• Strong project management and organizational skills—capable of prioritizing and meeting deadlines across multiple projects.
• Analytical, data‑driven mindset with ROI focus.
• Proficiency with CRM systems, marketing automation platforms and related tools.

The annual base salary range is $109,100 - $143,220 USD
. The role is eligible for a target bonus and offers equity, ESPP, flexible PTO, health, dental, vision, disability, life insurances, commuter benefits, wellness benefits, and adoption and parental leave.

Mid‑Senior level

Full‑time

• Other

IT Services and IT Consulting

At Freshworks, we are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts our employees, communities, and business. Fresh vision. Real impact. Come build it with us.