Marketing and BD Manager

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.

The Marketing and Business Development department is a highly collaborative team of professionals who work closely with across practice groups, sectors, and geographies to build the reputation of DLA Piper and our lawyers. The Global Marketing Manager is a critical role on our Americas marketing team and helps manage the marketing and business development activities involving the Americas from the US.

Canada, Lat Am and international initiatives worldwide. With a mission to elevate the brand and services of the firm across the Americas, including handling business and client development, leading events, and other matters to achieve business objectives. Reporting to the Senior Director of Global BD & Marketing, the position requires an independent worker, self‑starter, and team oriented, with accomplished critical thinking skills and a broad understanding of business and legal markets.

This professional will collaborate closely with colleagues in the U.S. and globally. This individual should understand client needs and services and execute strategic marketing plans that are reflective of issues that are driving the need for legal services. This individual should also be able to analyze research, identify, and execute on cross‑selling opportunities, and support integrated, multijurisdictional pursuits.

This position can sit in our Miami or New York office and offers a hybrid work schedule.

• Leverages marketing collateral and business development content to ensure internal awareness of the firm’s practice capabilities across various regions.
• Executes strategic marketing plans that deliver results that support brand strategy and focus on integration across the Americas.
• Manages client‑centric and data‑driven, integrated marketing and business development campaigns that deliver results against strategic priorities.
• Understands key business issues our clients are facing, market dynamics, and competitive strategies to improve the development of messaging and go‑to‑market strategies.
• Serve as a project manager, owning and taking responsibility for planning, executing, and monitoring marketing initiatives. Oversee timelines, resource allocation, and cross-functional collaboration to ensure successful delivery of projects aligned with strategic objectives.
• Develops marketing collateral and business development content, leveraging a strong knowledge of practice capabilities and the region’s value proposition particularly in connection to pitches and client meetings.
• Manages submissions for awards and directories that reflects the practice‑specific capabilities and successes on behalf of clients.
• Collaborates with and supports firm leadership, alongside the Americas CMBD team.
• Assists with planning online and in‑person internal and external events.
• Collaborates with office manager, office leadership, and Managing Partners.
• Measure and track results of marketing programs and report on ROI.
• Other duties as assigned.

Must have experience in and an understanding of global business environments and market dynamics with the ability to analyze data and use multiple sources of information to develop solutions and recommendations. Self‑starter, innovator and leader with accomplished critical thinking skills and a thorough understanding of the value proposition of the firm. Excellent communication and data analysis skills, as well as strong writing and presentation skills.

Ability to multi‑task and thrive in a fast‑paced environment while maintaining positive, collaborative working relationships globally. Experience and ability to plan strategically, execute tactically and have a client service focus. Proficiency with MS Office products to include Word, Excel, and PowerPoint.

• Bachelor’s degree in marketing, communications, business or related field.