Head of Performance Marketing - Stage D2C Health & Wellness Startup

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Are you a Head of Performance Marketing with a strong background in DTC, Subscription, or Ecommerce? Are you a Head of Performance Marketing looking to join a science-backed women’s wellness brand on a mission to make a real impact? Are you a Head of Performance Marketing Director who has deep expertise in paid media across platforms like Meta, Tik Tok, Google, and Amazon?

Are you a Head of Performance Marketing who thrives in a fast-paced environment and obsesses over what works and what’s not If yes, please continue reading….

This Miami, FL-based growth-stage startup combines science-backed discovery with women’s health, wellness, and a subscription-based model. Led by a seasoned executive team of industry experts, the company has seen consistent revenue growth year over year and has recently doubled its team size in the last 6 months. With a strong pipeline of consumer demand, owning and optimizing its marketing channels is more critical than ever as the company enters its next phase of growth.

Role & Responsibilities:

• Support the paid media team across platforms including Meta, Tik Tok, Google, Amazon, etc.
• Partner closely with the Chief Marketing Officer on monthly budget forecasting
• Play an integral role in daily tracking, reporting, and performance optimization
• Maintain and update live campaign trackers across all channels
• Monitor daily spend with a sharp focus on what’s working, what’s not, and why
• Collaborate with Lifecycle and Creative teams to maintain offer/promo calendars across paid platforms
• Launch and test new campaigns across channels, focusing on targeting, copy, assets, and offers
• Own and evolve testing frameworks across creative, copy, and landing pages
• Track channels spend and pacing against company budgets
• Monitor landing page performance and conversion metrics
• Report on top- and bottom-performing campaigns by channel, creative, audience, and product
• Execute and optimize all performance marketing and customer acquisition strategies
• Analyze campaign data to identify insights and drive performance

Skills / Experience Needed:

• 5+ years of hands-on performance marketing experience
• Proven success in paid media within direct-to-consumer (DTC), ecommerce, or subscription-based businesses
• Industry experience in lifestyle, health & wellness, supplements, or health tech is strongly preferred
• Deep expertise in launching and managing campaigns across major platforms:
  Meta, Tik Tok, Google, and Amazon
• Strong knowledge of Google Ads, Google Ads Editor, and Google Analytics
• Proficient with Meta Ads Manager and Tik Tok Ads Manager
• Skilled in analytics and reporting tools such as Looker, Triple Whale, and/or Lifetimely
• Prior experience managing monthly budgets
• Data-driven mindset with an eagerness to test, learn, and iterate quickly
• Collaborative, adaptable, and comfortable working in a fast-paced startup environment
• Bachelor’s degree in Finance, Mathematics, Business, Marketing, or a related field

What is Being Offered?

• Opportunity to join as one of the first 20 employees and play a pivotal role in shaping the company’s growth trajectory
• A mission-driven team passionate about creating meaningful impact in women’s wellness
• Competitive base salary in the $150–$180K range
• Comprehensive medical, dental, and vision insurance
• Flexible work environment: in-office, hybrid, or fully remote
• Generous PTO policy
• Work-from-home stipend
• Bi-annual performance reviews and growth planning
• Additional startup perks and benefits

If you're a Head of Performance Marketing excited to join an innovative, subscription-based health and wellness brand in Miami, FL, please apply today.

• Seniority level
  
  Not Applicable

• Employment type
  
  Full-time

• Job function
  
  Marketing, Management, and Advertising
• Industries Personal Care Product Manufacturing, Consumer Services, and Retail Health and Personal Care Products

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