Senior Marketing Specialist

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X Group Inc.

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With 4,300 employees and over 400,000 retail and institutional clients in 80+ offices across five continents, Stone

X Group is a Fortune‑100, Nasdaq‑listed provider that connects clients to global markets. The company focuses on innovation, human connection, and world‑class products and services for a diverse investor base.

The Senior Marketing Specialist will drive demand generation and build a strong sales pipeline across all regions and customer segments within the Payments division. The role supports corporates, financial institutions (including community banks and credit unions), non‑profits, and educational institutions, and reports to the Head of Commercial Marketing, Americas.

• Plan, develop, and execute integrated, multi‑channel marketing campaigns (digital, social, content, paid media) that generate qualified leads and build pipeline.
• Ensure timely, accurate execution of campaigns and projects, coordinating with Stone
  
  X’s cross‑functional marketing team (digital, content, creative, analytics) to meet schedule, budget, and quality standards.
• Translate business objectives into compelling value propositions and messaging tailored to diverse audiences.
• Define, track, and report on KPIs; use data insights (A/B testing, funnel metrics, ROI analysis) to optimize marketing activities.
• Manage and enhance digital channels, including website, SEO/SEM, social media, and marketing automation platforms; oversee creation of thought leadership and sales enablement content.
• Collaborate with sales, product, and regional leaders, as well as internal delivery teams and external agencies, to maintain brand consistency and alignment with strategic priorities.
• Manage marketing budgets, monitor spend versus ROI, and drive process improvements to streamline delivery and meet marketing SLAs.
• Ensure all marketing activities comply with brand guidelines, corporate standards, and financial services regulations.

• Minimum 7 years’ experience in Marketing.
• Proven leadership or senior‑level marketing experience with strong B2B marketing and sales alignment.
• Experience managing integrated campaigns across multiple channels (digital, social, events, traditional).
• Familiarity with marketing automation, CRM systems (Salesforce or Microsoft Dynamics preferred), and analytics/reporting tools.
• Strong project management skills and attention to detail, with the ability to manage multiple initiatives simultaneously.
• Experience measuring and optimizing campaign performance to improve ROI.
• Strong communication and presentation skills to influence and engage stakeholders at all levels.
• Excellent organizational, project management, and prioritization abilities in a fast‑paced environment.
• Collaborative, team‑oriented approach with a focus on results.
• Proven ability to manage budgets and a variety of projects simultaneously.
• Analytical skills to assess marketing ROI and optimize future activities.
• B2B marketing and sales acumen, with an understanding of diverse client needs across corporates, financial institutions, and non‑profit sectors.
• Ability to define and communicate compelling value propositions to support cross‑selling objectives.

• Experience with in financial services or payments.

• Degree in Marketing, Communications, or related field.

• 4 days per week onsite, 1 day per week remote.
• Ability to collaborate across large, cross‑functional teams and regions.

Hiring Salary Range: $80,000 – $100,000. Salary will be determined by education, experience, skills, and market data. This role may be eligible for an incentive compensation plan and benefits including medical, financial, and other offerings, depending on the position.