Social Media Strategist - Miami

Social Media Strategist

As a Social Media Strategist at Social Imprint
, you will lead the strategy, onboarding, and performance side of our clients’ social media presence, helping top real estate professionals turn their expertise into authority. Your mission is to build intentional, brand‑driven strategies that attract attention, build trust, and convert followers into clients.

You will work directly with agents, brokers, and teams to understand their brand, goals, and audience. From onboarding to analytics, you will guide them through every step of their content strategy, ensuring their message, aesthetic, and positioning align with their business objectives. While you won’t create or post content yourself, you’ll collaborate with our creative, copy, and video teams to bring your strategy to life with precision and purpose.

• Lead client onboarding, including communication, email setup, and backend organization.
• Host discovery and strategy calls to define goals, target audience, and content direction.
• Conduct deep client research to identify what has worked, what hasn’t, and where opportunities lie.
• Audit each client’s current social media presence, aesthetic, and messaging.
• Build tailored social strategies, defining content pillars, formats, and overall direction.
• Collaborate on brand kits and ensure visuals and messaging align with client goals.
• Coordinate with internal teams (copy, creative, video) to maintain brand consistency.
• Lead monthly strategy and analytics calls, reviewing performance and refining direction.
• Translate analytics into clear insights and actionable next steps.
• Ensure all strategies align with Social Imprint’s standards of quality, brand authority, and measurable growth.

• Strategic by nature – You think beyond trends and see the bigger picture. You understand how content ties to brand growth and lead generation.
• Communicate like a leader – You can simplify complex ideas, give clear direction, and build strong client relationships.
• Obsessed with results – You analyze, adjust, and improve, always looking for smarter ways to grow client visibility and engagement.
• Care about brand – You have an eye for aesthetics, tone, and messaging that feels cohesive and high‑end.

• Clients see measurable improvement in reach, engagement, and brand consistency.
• Strategies are organized, repeatable, and scalable across accounts.
• Clients feel guided, confident, and aligned—rather than confused or overwhelmed.
• Social Imprint’s brand reputation grows through your strategic leadership and client success.

• We believe social media is more than content—it’s connection. We help top‑producing real estate professionals build powerful online brands that position them as trusted authorities in their markets.
• Our mission is to create lasting social imprints: the kind of presence that builds recognition, trust, and influence long after the scroll.
• We combine data‑driven strategy, storytelling, and design to help agents not just grow their audience, but grow their business.
• We’re a team of creative thinkers, strategic minds, and doers who believe that excellence is built through consistency and clarity.