Marketing Communications Specialist

Job in Miami, Miami-Dade County, Florida, 33222, USA

Listing for: TechDigital Group

Full Time position
Listed on 2026-01-12

Job specializations:

Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Digital Media / Production, PR / Communications

Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR

Main

Job Functions:

E-Newsletters (Internal/External):

Internal:
Edit digital weekly newsletters (using Poppulo).
External:
Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled.

Social Media:

Manage social media channel (Linked In) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored).
Create posts for social media (including interactive content) according to our brand guidelines.

Lead generation: Ensure leads are distributed to the necessary sales role type.

ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns.

Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.

Secondary

Job Functions:

Coordinate production of digital ads, brochures and flyers.

Assist with event and trade show collateral, promotion and logistics.

Assist in managing digital archives.

Assist in lead generation operations.

Requirements:

Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing.

Experience with Marketo (or similar platforms).

Knowledge of the Google Ads, Linked In advertising platforms.

Google AdWords and Google Analytics certifications a plus.

Solid experience in Adobe Photoshop, In-Design.

Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients).

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