Tel Aviv-Yafo, Tel Aviv District, Israel Product Marketing Manager

Established in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $85M in funding and rallying a dedicated team of 100 industry professionals. Our vision is to foster a safer digital landscape for small and medium businesses across the globe. To this end, we introduced our comprehensive all-in-one Secure & Insure platform, and continue to grow and expand our team, our partnerships and our revenue.

We are looking for a Product Marketing Manager who naturally sees the world through the customer’s eyes. This person is curious, empathetic, and driven to understand how our products can make a real difference for our users. This role bridges product, sales, and marketing. You’ll contribute with market insights (competitive research), crafting compelling narratives, enabling our go-to-market teams and distribution channels.

You’ll also play an active role in analyzing market and competitive dynamics to help shape our positioning and inform how we bring products to market.

• Competitive Intelligence:
  Analyze market trends, customer insights, and competitor activities to inform strategy and identify opportunities.
  Market Positioning & Messaging:
  Develop clear, differentiated, and value-driven messaging that articulates the unique benefits of our products.
• Go-to-Market:
  Execute product launches and campaigns in close collaboration with Product, Sales, and Customer Success teams.
• Sales/Distribution Enablement:
  Create materials such as pitch decks, one-pagers, battle cards, and product guides to empower the sales team.
• Content:
  Collaborate with the marketing team to produce varying assets (may be case studies, white papers, and website content among others) that support product awareness and demand generation.

• 2+ years of experience in product marketing or market insights, preferably within the cybersecurity space.
• Strong storytelling and communication skills, with an emphasis on clarity and authenticity.
• Genuine interest in market research, competitive analysis, and developing feature comparisons or battle cards.
• Creative thinker who enjoys experimenting with new ways to tell stories and highlight product value.
• Skilled at adapting messaging for different audiences and uncovering the distinct challenges and motivations that drive them.
• Experience in cybersecurity - advantage.
• Exposure to small business or MSP (Managed Service Provider) ecosystems - advantage.