Brand Director

Overview

St. Dalfour is a renowned producer of premium fruit preserves and fine foods, committed to delivering natural and high-quality products to our customers. We are seeking a dynamic and experienced Brand Director to lead our brand strategy and drive growth in the consumer goods sector.

• Brand Strategy Development: Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.
• Market Analysis: Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.
• Marketing Campaigns: Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.
• Product Development: Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.
• Budget Management: Manage the brand s marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Cross-Functional Collaboration: Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.
• Performance Monitoring: Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.
• Brand Consistency: Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.

• Bachelor s degree in Marketing, Business Administration, or a related field.
• 5-15 years of experience in brand management within the consumer goods industry, preferably in food and beverage.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Creative thinker with a passion for building brands and engaging consumers.
• Proficiency in digital marketing platforms and tools.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• MBA or advanced degree in Marketing or related field.
• Experience with international brand management and market expansion.
• Knowledge of current trends in the food and beverage industry.

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are a good fit for this position.

St. Dalfour is an equal opportunity employer and values diversity in our workforce. We encourage all qualified individuals to apply.

Note:

This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.

• Mid-Senior level

• Full-time

• Marketing and Art/Creative

• Food and Beverage Manufacturing and Wholesale Food and Beverage