Regional Sales Director, Americas - Parfum & Beauty

Overview

Ourmétier:
The creation, production and distribution of Perfumes, associated scented products, and Beauty products. More than 500 employees work at our various sites in France (including Paris and the industrial site of Le Vaudreuil) and abroad. Our Perfumes and Beauty distribution extends to more than 14,000 points of sale throughout the world, including 450 Hermès stores and Hermès Fragrance and Beauty Personalized spaces ambitiousgrowthstrategyfeaturesthedevelopmentofnewterritories,rationalizationofexpensesand the implementation of new distribution models and new industrial methods.

The Headquarters of Hermès Perfumes and Beauty (CNP) in Paris employs more than 180 employees (including regional managers and the sales teams of the personalized spaces): collection development, communication, international management and operational development, visual merchandising, merchandising, sales drive, international training, operations, e-commerce, finance, IT, HR, etc. Currently, approximately 100 employees work in our international Business Units based in:
Hong Kong, Shanghai, Dubai, Miami, Toronto, Belgium, the Netherlands, Spain, Germany and United Kingdom.

The Opportunity:

Reporting to the General Manager/Managing Director, the Regional Sales Director plays a pivotal role in driving both top-line growth and bottom-line profitability. This position is responsible for inspiring and motivating the sales team to achieve ambitious targets while fostering a high-performance culture that delivers an exceptional in-store experience across the region.

The Regional Sales Director will maximize profitability by implementing and supporting strategic brand initiatives, ensuring alignment with regional and global objectives. A key part of the role involves developing and executing tailored commercial strategies for local markets and Travel Retail (TR), with a focus on long-term growth and continuous improvement of current commercial conditions.

In collaboration with the team, the Regional Sales Director will identify and activate key growth drivers, setting clear standards and objectives for all retail doors while optimizing operations to ensure efficiency and excellence.

You will be accountable for securing the best possible brand positioning and maximizing ROI across the entire distribution network. This includes cultivating strong, trust-based relationships with all accounts in both TR and local markets throughout the US and LATAM.

Cross-functional collaboration is essential. You will work closely with teams in Miami, Paris, and New York to ensure alignment and leverage synergies across departments.

This position is based onsite in our Coral Gables, FL office.

About the Role:

• Conduct a comprehensive analysis of the current client portfolio, store distribution, Beauty Advisor deployment, client margin structures, and product assortments. Provide strategic recommendations to optimize performance and lay the foundation for sustainable, long-term brand growth.
• Lead a full audit of the current business landscape to identify key areas for improvement, uncover growth opportunities, and define actionable strategies to elevate brand presence and commercial success.

Strategic & Commercial Leadership

• Formalize and implement a regional growth strategy by key distribution channels and markets, aligned with long-term brand objectives.
• Introduce a category management approach grounded in strong commercial acumen to drive performance and relevance.
• Negotiate improved commercial terms and margin structures where necessary to enhance profitability.
• Define and implement a structured sell-in and sell-out target framework per key retailer and distributor, while inspiring the team to exceed expectations.
• Conduct regular audits of distribution strategy, including door productivity analysis and competitive benchmarking, to optimize market presence.

Business Planning & Forecasting

• Recommend and implement enhanced commercial and demand planning methodologies to improve forecasting accuracy.
• Oversee monthly forecasting and operational business reviews, incorporating commercial insights and team input.
• Lead…