Vice President, Strategy & Investment

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

We are looking for a Regional Media Lead and Client lead across Brand and Digital Performance to join Team H&M. In this role you will lead 5 markets within the America’s Region and liaising with additional global teams. You will report into the AME EVP and work very closely with all lines of business including Analytics, Activation and Operations.

The Regional Lead is a high-level orchestration role responsible for delivering best-in-class client service to the H&M Regional Clients. You will be leading a cross-functional, regional team split between US, Miami, Toronto and India ensuring that
1) global strategy is translated to the region effectively,
2) strategic planning is high quality and delivers against objectives,
3) campaigns managed by your teams are executed flawlessly and
4) we are optimizing effectively to hit client’s brand and performance targets.

Your success is measured by your ability to maintain a strong client relationship while ensuring the work on the ground aligns with H&M’s broader business objectives.

Client Leadership

• Lead the relationship with senior regional clients, building trust and credibility and ensuring they value your input
• Partner with clients to lead and drive key projects that are critical to their business
• Maintain a comprehensive view of account health, pressure points and areas of opportunity
• Manage the Scope of Work in the day to day, assist in developing scope renewals

Strategic Planning and Activation

• Oversee our delivery and quality of product and stay close to the day-to-day running of the account, helping to connect the dots and offer a strategic voice, while also diving into the details when needed
• Connect H&M’s global strategic direction to regional business objectives
• Develop H&M’s yearly and campaign strategies across brand channels (online and offline) and digital performance channels
• Oversee brand strategy and investment teams as well as the performance strategy team which connects into the channel leads delivering Search, Social, Programmatic and Youtube performance
• Always look for operational efficiencies to ensure our ways of working develop and evolve at the required pace

Internal Leadership

• Lead a best-in-class Media team and develop key talent
• Ensure a balanced workload across the team, stepping in to avoid pressure points becoming an issue
• Drive connectivity and collaboration with other Publicis H&M lines of business, ensuring learnings and best practice are shared and celebrated across teams
• Determine upsell opportunities leveraging wider Publicis capabilities and ensuring H&M have access to the very best Publicis have to offer

• Proven client leadership experience, including senior engagement
• Strategic planning experience for both Brand and Performance campaigns
• Strong Data and Digital experience across both Brand and Performance campaigns
  
  Experience working alongside Analytics and Measurement teams
• Strategic thinker with experience supporting Strategy Directors, with the ability to translate global brand and channel direction to regions
  
  Inspiring leader who develops and motivates high-performing teams
• Strong communicator and project manager across multiple stakeholders
• Confident managing upwards and influencing senior leadership

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an…