Senior Manager, Credit Card & Gift Card Marketing

Senior Manager, Credit Card & Gift Card Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

The Sr Manager for Credit Card and Gift Card Marketing is the driving force behind building and implementing a comprehensive strategy that transforms and evolves a healthy Credit Card portfolio for Royal Caribbean International and Celebrity Cruises, currently a close to $40M revenue generator. This position will build, launch and grow a gift card program that is aligned with our brands and generates healthy revenues.

Managing these two strategic programs includes building comprehensive strategies that continually optimize, grow, and evolve these areas supported by multi-channel marketing plans and strong operational support. This individual works collaboratively with different areas on the full guest experience for these programs and all related marketing, training, compliance, and reporting.

For credit cards, this role stewards a healthy revenue stream, partnering with the bank of record and card issuer to incentivize card acquisition, engagement, and spend across all Royal Caribbean and Celebrity Cruises owned and affected channels. They will also oversee the revamping of the $3M annual Consumer Gift Card program, including the development of an integrated omnichannel e-commerce platform, redesign of all consumer touchpoints, training, fulfillment, and reporting.

Additionally, this role will be responsible for generating new online and offline sales channels for the Gift Card product and significantly growing this business. This role currently manages two direct reports, will have an open headcount to hire a third direct report, and oversees the Credit Card call center initiatives.

Essential Duties and Responsibilities :

• Develop and lead the execution of omnichannel Credit Card marketing strategies designed to maximize card acquisition, engagement and spend including advancement of new opportunities
• Steward the Bank of America and Visa partnerships, managing all program initiatives and fostering strong working relationships
• Supervise and develop the Credit Card team, assigning tasks including compliance audits, onboard training, SOP development, collateral development, and program analyses as needed
• Work collaboratively with cross functional teams to forecast, manage and analyze program performance metrics and to report on activities
• Manage Credit Card product refresh including full portfolio analysis, program benefit restructure, branding update and reeducation campaign
• Ensure contract commitments are met, including onboard audit compliance for Credit Card processes, application and collateral
• Oversee the MyCruise Rewards program, liaising with the Royal & Celebrity Rewards team to ensure seamless benefit delivery to guests while furthering brand loyalty via Credit Card product
• Develop sales incentive structures to drive acquisition in partnership with onboard team(s)
• Oversee recognition of card members, including the planning and execution of special events
• Liaise with loyalty call center to educate, provide tools, and gain insights from card member feedback
• Manage third party vendors assigned to support the credit card and gift card programs
• Manage budget, ensuring we are tracking to plan set forth. Implement cost-saving initiatives through continuous auditing of program operating expenses

• Oversee the current Gift Certificate product in existing online channels and identify optimization…