Marketing Manager

Overview

Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya is backed by Insight Venture Partners, a leading global private equity firm investing in high-growth technology and software companies.

Founded in 2000, Kaseya serves customers in over 20 countries across a wide variety of industries and manages millions of endpoints worldwide. For more information, visit  and learn about Kaseya’s culture.

Kaseya is not your typical company. We are transparent about who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.

Job Title: Marketing Manager

Location: Headquarters:
Miami, FL

Position Type: Full-time

Salary: $90,000

We are seeking a data-driven and customer-centric Marketing Manager to join our team. In this role, you will be responsible for designing and executing digital marketing strategies that increase customer engagement, adoption, retention, and advocacy. You will act as the bridge between solutions and customers, utilizing automation, content, and analytics to deliver a personalized, seamless experience that drives long-term customer value.

• Customer Lifecycle & Digital Strategy: Develop and implement digital marketing strategies tailored to each stage of the customer lifecycle (retention, advocacy).
• Digital Campaign Management: Plan, execute, and optimize multi-channel digital campaigns, including email marketing, paid/organic media, webinars, and personalized web content.
• Marketing Automation & CRM: Utilize CRM (e.g., Salesforce/Webflow/Hubspot) and marketing automation platforms (e.g., Marketo) to create automated nurture sequences and personalized communications.
• Customer Advocacy & Content: Develop customer-focused content with product marketing leads (case studies, newsletters, webinars) that highlights user success and drives adoption.
• Data Analysis & Personalization: Leverage AI-driven personalization and analytics tools to track engagement, measure ROI, and optimize customer journeys.
• Cross-Functional Collaboration: Partner with Customer Success, Product, and Sales teams to create targeted campaigns that reduce churn and support expansion.

• Experience: 3–5+ years of experience in digital marketing, with a focus on customer marketing, lifecycle marketing, or retention marketing, preferably in B2B SaaS or technology.
• Platform Expertise: Hands-on experience with CRM tools (Salesforce) and knowledge or experience with marketing automation platforms (Marketo, Webflow, Hubspot).
• Analytical
  
  Skills:
  
  Strong analytical abilities with experience measuring engagement metrics (CTR, Open Rates, ROI) and using Google Analytics.
• Communication: Exceptional verbal and written communication skills, with the ability to translate complex technology concepts into engaging content.
• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Tech-Savvy: Passion for emerging technologies and AI, with a willingness to experiment with new Mar Tech tools.
• Customer Empathy: Ability to think like the user and anticipate their needs.
• Project Management: Highly organized, capable of managing multiple projects simultaneously.
• Agile Mindset: Flexible and adaptive to change in a fast-paced environment.

• Customer Retention Rate / Churn Rate Reduction
• Customer Engagement Rate
• Marketing Influenced Expansion Revenue (Upsell/Cross-sell)

Join the Kaseya growth rocket ship and see how we are changing lives!

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.