Director, Content & Social Strategy

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing - sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker - the Nose Frida - and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about - nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director of Content & Social Media to define and lead our brand's voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.

Responsibilities to include:

Strategic Leadership

• Develop and evolve Frida's long-term content and social media strategy across owned, earned, and emerging channels.
• Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes.
• Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations.
• Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches.
• Develop out-of-the-box ideas that expand Frida's voice both on and beyond social platforms.

Content & Creative Direction

• Lead creative concepting and production of social-first storytelling, ensuring all content is platform-native, trend-aware, and culturally fluent.
• Develop and articulate clear briefs to inspire creative teams-both in-house and partner agencies-to produce engaging, meaningful, and community-building content.
• Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights.
• Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution.
• Ensure consistency in brand voice, tone, and storytelling across all touchpoints.

Social Strategy & Engagement

• Define and execute platform strategies across Tik Tok, Instagram, You Tube, Linked In, Threads, Pinterest, and emerging channels.
• Establish community management guidelines to ensure timely, empathetic, and brand-right engagement.
• Collaborate on influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity.
• Monitor cultural moments and online trends, leveraging a deep appreciation for pop culture to identify opportunities for relevance and breakthrough content.
• Support escalation and reputational risk protocols, ensuring Frida remains agile and responsive in fast-moving environments.

Analytics & Growth

• Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives.
• Leverage analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics) to optimize strategy and fuel iterative improvement.
• Deliver actionable insights and regular performance updates to senior leadership.
• Benchmark against competitors and category leaders to keep Frida's social presence innovative and competitive.

Team Leadership

• Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement.
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor.
• Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration.
• Manage external partners, creators, and agencies to expand creative capacity and production scale.

What You Will Need

• Bachelor's degree in Marketing,…