Vice President, Audience Development

Vice President, Audience Development & Growth

• Full-time
• Compensation: USD 200,000 - USD 250,000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Telemundo Enterprises is seeking a Vice President, Audience Development & Growth Strategy to lead audience growth, engagement, and retention across its digital streaming ecosystem, with a primary focus on Peacock and the Telemundo App. This role will define and execute holistic and IP-specific streaming strategies, oversee paid acquisition and retention efforts, and partner closely with Content, Marketing, Product, Technology, and Analytics teams to drive sustainable audience and revenue growth.

The Vice President will operate at the intersection of strategy, execution, and performance optimization—owning growth levers from content prioritization and acquisition through audience targeting, creative strategy, and lifecycle engagement.

The Vice President, Audience Development & Growth Strategy is responsible for:

• Define and implement a comprehensive digital streaming growth strategy aligned with Telemundo’s broader business objectives.
• Develop and execute IP-specific digital streaming strategies that maximize audience growth and engagement.
• Drive user acquisition, engagement, retention, and monetization across Peacock and the Telemundo App
• Translate company and portfolio-level goals into actionable, measurable growth initiatives.

Content Acquisition & Licensing Oversight

• Oversee content acquisition and licensing strategy to ensure a compelling, diverse, and competitive content slate.
• Prioritize content, platforms, and distribution opportunities based on audience potential, lifecycle stage, and business impact.
• Partner with Content and Programming teams to inform release strategies, windowing, and promotional priorities.
• Balance content investment with performance, audience impact, and long-term strategic value.
• Own overall strategy, budget allocation, audience targeting, and creative approach for paid acquisition campaigns.
• Partner with Marketing and Media teams to optimize channel mix, creative performance, and ROI.
• Ensure alignment between acquisition strategy and downstream engagement and retention goals.

Retention & Engagement Optimization

• Oversee Telemundo App retention and lifecycle engagement efforts, identifying opportunities to increase usage frequency, repertoire, and long-term loyalty.
• Collaborate with Product and Technology teams to improve in-app experiences, personalization, and feature adoption.
• Champion initiatives that deepen content discovery and habitual usage.

Performance Analysis & Optimization

• Monitor and evaluate key performance indicators (KPIs) including acquisition efficiency, engagement, retention, and revenue growth.
• Leverage data and insights to continuously…