Marketing Analytics Analyst

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Razorfish is looking for an Analyst to join its Data Science and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more clients and works closely with other Data Science team members, our clients, and colleagues across other disciplines such as :
Client Management, Strategy, Search, Social, Media, User Experience, and Technology.

In this role you will contribute to data-driven projects across one or more client accounts. You will have support from data leadership and fellow analysts.

Core areas of focus for this group include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting.

Learn all facets of the data from its origin and extraction to its interpretation and use

Understand Razorfish’s data capabilities and how data fits into a client's overall strategy

Understand the breadth of data services and crafts

Help to manage data team responsibilities within cross-capability projects

Identify / focus on key issues and objectives based on internal and client needs with oversight

Communication Skills

Active listener and seeks to positively contribute to internal discussions

Prepare internal and client presentations with oversight

Write clear and concise summaries of own work

Client Engagement

Client Partnerships

Participate actively in meetings with internal and external clients

Prioritize work to meet internal and external client deliverables

Relationship Management

Identify when a request should be completed by the data team

Identify points of contact within internal and external clients

Understand internal and client-specific data tools and platforms for reporting and analysis

Assist in vendor and platform assessments

Proactively identify own learning gaps and seeks to answer them through internal resources or asking experts

Translate data into visuals (charts and graphs) that demonstrate the findings and can contribute to client presentations in Power Point

QA and ensure data integrity at collection, extraction, and activation point

Analytics

Planning and Implementation

Contribute to a learning agenda / measurement plan with guidance

Begin the process / build the basic structure of implementing a measurement program with guidance

Proficient in standard CRM key performance metrics such as, Email click through rate, offer redemption rate, incremental sales, incremental margin and approach to measurement

Extract, cleanse, and analyze data, identify trends and anomalies

Show foundation to derive insights from extracted and manipulated data

Demonstrate foundational ability to synthesize implications ("so whats?") from analysis

Use these insights to provide hypotheses and useful recommendations to advance KPIs

Experience in a business environment, preferably with experience successfully working with or adjacent to digital media or an intensively client-focused model, such as an external consulting or marketing services firm

Has working knowledge of statistical concepts / coding languages (or deep knowledge of statistical concepts that have not yet been applied in a marketing context)

Familiar with basic functions of Excel, including Pivot Tables and lookup formulas

Familiar with base case statements for SQL and RegEX

Familiarity with BI / Visualization tools