Digital Marketing & Website Manager; Miami), Mid-Level

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Job Summary:

Glowback

LED is a leader in LED manufacturing, and they are seeking an experienced and data-driven Digital Marketing & Website Manager to lead their digital presence. The role involves managing digital marketing initiatives, optimizing online platforms, and leveraging data to drive brand growth and customer acquisition.

Responsibilities:

• Oversee the management and maintenance of the company's website, ensuring all content is current, accurate, and aligned with brand standards.

• Optimize website content and structure for search engine optimization (SEO) to improve organic traffic and visibility in both traditional and AI-driven search queries.

• Monitor website performance using analytics tools, providing regular reports and actionable insights to improve user experience and conversion rates.

• Develop, execute, and manage comprehensive digital marketing campaigns across various channels, including email marketing, social media, and paid advertising.

• Create and produce high-quality, engaging content for all digital platforms, focusing on lead generation and customer engagement.

• Utilize AI tools to optimize content creation, personalize marketing efforts, and enhance campaign effectiveness.

• Establish and track key performance indicators (KPIs) for all digital marketing activities.

• Analyze campaign results and website data to identify trends, measure ROI, and inform future strategies.

• Prepare and present regular performance reports to leadership, providing data-backed recommendations for continuous improvement.

Qualifications:

Required:

• Proven experience in a digital marketing role, with a strong portfolio showcasing successful website management, content creation, and campaign execution.

• Demonstrated expertise in SEO best practices, Google Ads, social media marketing, and email marketing.

• Proficiency with content management systems (e.g., Word Press) and web analytics platforms (e.g., Google Analytics, Semrush).

• Experience with AI-powered marketing and creative production tools.

• Exceptional analytical skills with the ability to translate data into strategic insights.

• Strong verbal and written communication skills, with an emphasis on creating persuasive marketing copy.

Preferred:

• Bachelor’s degree in Marketing, Communications, or a related field

Company:

Glowback

LED is a strategic design-minded manufacturer of customized LED lighting systems for decorative, residential, and commercial lighting needs. Founded in 1996, the company is headquartered in MIAMI, FL, US, with a team of 11-50 employees. The company is currently Early Stage.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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Medical insurance

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