Paid Media Manager Digital Marketing

Job Description

Redzone is seeking a proactive and results-driven Paid Media Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness, engagement, and high-quality leads.

Reporting to the SVP of Marketing, this role will manage day-to-day digital execution across SEM, paid social, programmatic, and ABM programs, working closely with Product Marketing, Field Marketing, and Sales to support demand generation goals.

The ideal candidate has hands-on experience managing paid and organic digital channels, understands the evolving digital landscape and emerging media platforms, and brings curiosity, creativity, and a data-driven mindset to every campaign.

• Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
• Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, Linked In, and Meta.
• Test new channels and emerging digital formats to expand reach and improve ROI.
• Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives.

• Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions to continually improve results.
• Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
• Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.

• Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
• Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
• Contribute to content and creative strategies that resonate with target personas.

• Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.
• Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.
• Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing, ideally in B2B software/SaaS.
• Hands-on experience managing campaigns in Google Ads, Linked In, and other paid media platforms.
• Previous experience in creating ABM strategies, tools, and data-driven targeting.
• Strong analytical skills and comfort working with performance metrics and dashboards.
• Excellent communication, collaboration, and project management skills.
• Curiosity and passion for testing new digital tools, channels, and AI-driven opportunities.
• Experience with manufacturing or vertical/industry marketing is a plus.

• Base pay range: $,000 USD Annual (12 Months)
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.
• This position is also eligible for an annual company performance bonus.
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition.

Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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