Creative Strategist

Position: Paid Creative Strategist

Creative Strategist–Head of Paid Creative Strategy

Location: Remote / Hybrid

Reports To: CMO & CEO

Focus: Meta Ads (primary), Tik Tok Ads (secondary), Google (You Tube) Ads (supporting)

About The Conscious Bar

The Conscious Bar is reimagining what indulgence means. We create radically clean, outrageously delicious chocolate made with just two organic ingredients: cacao and dates. No added sugar. No preservatives. No nonsense. Our bars are loved not just because they’re healthy — but because they’re genuinely crave-worthy. We’re not a supplement company trying to be tasty. We’re a chocolate company that just happens to be shockingly good for you.

And while we’ve bootstrapped ourselves into cult status through word of mouth, real testimonials, and powerful storytelling — we’re only getting started.

Now, we’re building the most advanced paid media creative engine in food and beverage — one powered by AI, systemized creative testing, and the type of storytelling that makes people say, "Wait, that’s only two ingredients?" If you’re obsessed with performance creative, if you live at the intersection of human insight and machine precision, and if you want to build the next-gen ad operation that rewrites the rules — you’ll love what we’re building.

Role

Mission

To build the systems that think, create, and iterate ad creative at scale — using AI + human strategy together — so The Conscious Bar consistently outperforms ad fatigue, unlocks new positioning breakthroughs, and stays ahead of platform shifts.

You are the architect of the creative engine: the combination of human insight, AI tooling, and performance discipline that turns raw insight into endless winning ad variants. This role is less about writing ads and more about engineering the entire creative locomotive that powers paid performance on Meta, Tik Tok, and Google.

2026 Vision

• AI + Human Fusion: Systems that generate, test, and iterate creatives with minimal friction — where humans guide quality and AI drives scale.
• Meta & Tik Tok Paid Natives: Two distinctly optimized creative flows per platform, not one template fits all.
• Ugly Ads + Meta Native: Creatives that either feel hyper‑organic or intentionally ad‑forward with strong direct response storytelling.
• AI Editing Comes Alive: Workflows where AI can turn raw footage into strategic assets, freeing creative time for refinement.

Core Responsibilities
1) Creative Systems & AI Engineering

You are building the creative engine, not just one creative calendar.

AI Tools & Workflow Automation

• Integrate tools like Motion.app, Gemini agents, auto‑editing AI, unnamed upcoming AI editors to generate, test, and iterate creative.
• Train, fine‑tune, and evaluate AI models to generate hooks, pacing, and platform variants — not use them as a crutch, but as a multiplier.
• Build and oversee an internal Agent‑Driven Creative Loop where AI reads feedback (comments, long‑form reviews, competitor signals — including Tik Tok & Reddit), proposes output, and refines.

Systems Thinking

• Define and scale naming conventions, creative taxonomies, version tracking, and test labeling so that every asset is searchable, interpretable, and testable.
• Create internal processes that automatically queue new variants based on performance drops, spikes, seasonality, and cultural moments.
• Document and maintain a Playbook for Paid AD Systems that allows anyone on the team to generate platform‑native ads without starting from scratch.

2) Meta-First Performance Creative

Meta is still the main battleground — and it requires precision.

Script Architecture

• Develop high‑level "Long Explainer" messaging for 60–75 sec Meta formats then spin into 30s, 15s, and retargeting variants.
• Embed platform signals: silent autoplay, 3‑second hook focus, direct call‑to‑action hierarchy, and mobile‑first framing.
• Own Hook Rate, 15s Hold, ATC Rate, and Purchase Lift as part of creative success KPIs.

Ugly Native + Direct Response

• Map what good ugly looks like and when to use it vs. luxury / obvious ads — based on algorithm signals.
• Develop scoring rubrics to decide whether an ad should play up authenticity or polished direct response.

3) Creator Strategy & Trust Builders

AI creates noise —…