Head of SEO

Head of SEO at TNT Growth

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This range is provided by TNT Growth. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr – $/yr

TNT Growth specializes in skyrocketing businesses of all sizes, industries, and revenue models. We’ve spent over $200M on ads to pinpoint exactly what drives explosive growth. Unlike other agencies, contractors, and employees, we’re not just about running marketing campaigns and creating reports in spreadsheets. We embed our data, our rigor, and our A team into our clients’ businesses and impact everything they do.

Former and current clients include:
Salesforce, Gusto, Formula 1, Synthesis School, and more.

The Head of SEO will lead the strategy, execution, and evolution of our organic search function, ensuring SEO directly supports revenue growth, pipeline creation, and long‑term business impact for both our clients and our own brand. This role requires a blend of strategic thinking, technical expertise, innovation in AI‑driven search, strong client leadership, and exceptional people management.

Success in this role means SEO is reliably driving measurable, defensible business outcomes. Within the first 12 months, we expect to see:

• Strong client outcomes and retention, demonstrated by maintaining ≤ 20–25% annual churn across your SEO portfolio while consistently reinforcing the value and business impact of organic growth.
• Measurable business impact driven through SEO, including consistent YoY increases in qualified organic pipeline/revenue (targeting ≥ 20% growth), meaningful gains in priority keyword clusters, and sustained improvements in non‑branded visibility tied to ICP intent.
• A high‑performing, scalable SEO function: improved technical health across accounts, streamlined processes and frameworks, clear reporting that ties SEO to business results, and a capable, engaged team executing with quality and consistency.

• Own strategic leadership across a portfolio of 6–10 priority clients, setting quarterly objectives and delivering executive‑level reviews that connect SEO performance to business outcomes.
• Provide direction across technical SEO, large‑scale content strategy, site architecture, migrations, redesigns, and authority‑building initiatives, ensuring excellence in execution and alignment with client goals.
• Lead innovation across emerging search environments including AI‑driven SERP experiences, You Tube discovery ecosystems, Reddit search behavior, and new organic visibility channels.
• Partner cross‑functionally with Growth Marketing to ensure SEO insights inform holistic growth strategies and integrated execution.
• Oversee the SEO tool stack and operational infrastructure, optimizing workflows, processes, quality standards, and efficiency across the practice.
• Deliver meaningful reporting and insight, including weekly KPI visibility, monthly performance and retention insights, and executive storytelling for leadership and client stakeholders.
• Lead, mentor, and develop a high‑performing SEO team, ensuring clear role definition, career development, collaboration, and accountability.
• Own and continually improve the company’s internal SEO strategy and performance, setting the standard for the caliber of work delivered to clients.
• Define and evolve the future state of SEO within the organization, guiding methodology, positioning, and strategic direction in a rapidly changing AI‑influenced search landscape.

• 8+ years of experience leading SEO in an agency or multi‑brand environment, with direct ownership of strategy, client leadership, and team management.
• Proven history of driving client retention and measurable growth, demonstrating meaningful impact on pipeline, revenue, and performance outcomes.
• Experience operating beyond traditional Google SEO, including You Tube, Reddit, AI‑influenced results, and emerging discovery platforms.
• Advanced technical and content expertise, including crawling/indexation, site architecture, structured data, Core Web Vitals, large‑scale content strategy, and performance troubleshooting.
• Mastery of key SEO and analytics platforms including Ahrefs, Screaming Frog, Surfer, GA4, Google Search Console, and related tools.
• Demonstrated fluency with AI tools and workflows, leveraging them for research, content strategy, internal linking, QA, and efficiency improvements.
• Exceptional communication skills, capable of guiding C‑level stakeholders while coaching and enabling a growing SEO team.
• Strong strategic mindset, consistently connecting SEO decisions to broader marketing, business, and revenue objectives.

Executive

Full‑time

Marketing and Sales