Assoc. VP, Marketing Technology & Analytics

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Job Title: Associate Vice President, Marketing Technology and Analytics

Department: Marketing, Communications & Digital

Reports To: SVP, CMCDO

The Associate Vice President (VP) of Marketing Technology provides strategic leadership and operational oversight for marketing platforms, data ecosystems, and emerging technologies across the University of Miami, including the academic enterprise, UHealth, and Athletics.
artificial intelligence, automation, and connected data are leveraged to advance audience engagement, reputation, and growth.

SVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization, and AI-enabled platforms that power audience insights and digital performance. This role drives innovation that enhances the University’s reputation, enrollment, patient volume, and fan engagement through technology-enabled, AI-driven marketing strategies.

• Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and optimization tools to institutional priorities.
• Integrate artificial intelligence and automation across systems to enhance personalization, predictive targeting, and marketing efficiency.
• Ensure interoperability across enrollment, clinical, and athletics platforms to enable a unified, intelligent view of audiences and lifecycle engagement.
• Establish governance for technology adoption, data ethics, and responsible AI utilization across marketing and communications teams.

• Evolve marketing functions toward AI-driven insights that anticipate behavior, optimize engagement, and inform creative and media strategies.
• Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment, patient acquisition, reputation, and fan loyalty.
• Advance personalization, journey orchestration, and adaptive content strategies powered by machine learning.
• Foster a culture of curiosity, experimentation, and continuous improvement through intelligent automation and data-informed decision-making.

• Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion.
• Lead digital experience design through AI-powered testing, personalization, and automation frameworks.
• Oversee marketing performance measurement, ensuring insights are connected to business outcomes rather than raw metrics.
• Deploy generative AI tools to improve content development, campaign orchestration, and workflow efficiency.

• Partner with enrollment management, clinical operations, and athletics to align technology and AI capabilities with institutional goals.
• Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies.
• Serve as the senior advocate for digital innovation, intelligent automation, and technology-enabled marketing at the leadership table.

• Cultivate a culture of innovation, collaboration, and responsible AI exploration.
• Invest in professional development to ensure teams stay ahead of emerging tools and technologies.
• Encourage a learning mindset that blends creativity with data fluency and technological agility.

• Bachelor’s degree in marketing, business, computer science, or a related field required.
• Master’s degree preferred.

• 10+ years of progressive leadership in marketing technology, digital strategy, or AI-driven marketing innovation. Experience with in higher education, academic health care, or similarly complex organizations is a plus.
• Demonstrated success implementing enterprise systems such as Salesforce, Adobe, Sitecore, or equivalent, and integrating AI-driven tools for marketing automation, content, and personalization.
• Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios.
• Experience applying AI or machine learning to…