Head of Growth​/Director of Performance Marketing

About Weevu

Weevu is the “Uber of Live Streaming” — a two-sided global marketplace connecting viewers who want live streams from specific locations with locals on the ground who can stream them instantly.

• Launching January 2026.
• $2M+ invested over the last 24 months.
• Built for 150+ countries, spanning both high-income viewer markets and global streamer supply.

We’re preparing for one of the most complex multi-market app launches in consumer tech: simultaneous UA for two different audiences, 60+ language variants, cross-platform funnel measurement, and aggressive CPI targets.

To meet this challenge, we’re hiring a full-time in-house performance marketing leader to own global user acquisition end-to-end.

Role:
Head of Growth / Performance Marketing

Type: Full-time

• Location: Remote
• Compensation: $85K base + $30K performance bonuses
• Total Year 1: ~$115K

This is a rare opportunity for a strong mid-level buyer at a top agency who’s hitting ceilings, running 30 accounts at once, and ready for full ownership of one product — with real equity and control.

What You’ll Own Paid Social Strategy & Execution

• Build and scale multi-country Meta campaigns across 150+ markets.
• Architect targeting for both sides of the marketplace (viewers + streamers).
• Consolidate structure to maximize algorithmic learning and reduce fragmentation.
• Hit and maintain CPI, CAC, and activation KPIs for launch.

Creative Testing & Direction

• Run A/B and multivariate testing frameworks.
• Work with creative resources to develop new hooks, storylines, formats, and short-form edits.
• Localize 60+ variations using our base creative (voiceover-first localization strategy).

Analytics & Attribution

• Build and maintain event funnels across iOS/Android (install → signup → request → stream completed).
• Optimize with CAPI, pixel configurations, and cross-platform tracking.
• Report test learnings, scaling opportunities, CPI trends, and cohort insights.

Scaling & Growth Ops

• Scale spend while maintaining efficiency (initial $30K+/month).

Lead budgeting, pacing, forecasting, and country prioritization.

Develop launch playbooks and continuous optimization systems.

Ideal Candidate

You are currently:

• 22–26, mid-level at a top agency (Power Digital, Tinuiti, Wpromote, Mute Six, Common Thread, Bamboo, Brainlabs, No
  
  Good, etc.).
• Managing ~$300K–$1M/month but stuck between senior buyer and strategist roles.
• Strong quantitative thinker with competitive drive (ex-athletes, gamers, analysts do well here).
• Want more autonomy, more ownership, fewer internal layers, and equity upside.
• Ready to run one product instead of 30.

Required Skills

• Meta Ads Manager expert
• Strong understanding of algorithm-friendly account structures
• Ability to design and run fast-iteration creative testing
• Solid measurement instincts (iOS ATT, funnel visibility, attribution)
• Capable of turning data into strategy and strategy into execution

Compensation & Benefits

• $85K base + realistic $30K bonuses
• 0.5% equity over 4 years (with potential future value in the mid-six to seven figures)
• Full remote and results-only culture
• $2–3K annual learning budget
• Full equipment setup
• $500/month Weevu platform credit
• Title flexibility:
  Head of Growth or Director of Performance Marketing

Why This Role Exists

We evaluated agencies and consultants. The conclusion was clear: launch is too critical for shared attention.

What we need is:

• One person all-in,
• Full ownership,
• Full accountability,
• Zero divided client load.

This role isn’t “manage campaigns.” It’s own the growth engine of a global marketplace from day one.

How to Apply

Submit your Linked In profile or resume and a short Loom (3–5 minutes) explaining:

Your experience running budgets at scale

Your best-performing campaign structure and why it worked

Your approach to creative iteration

A growth challenge you solved and the outcome

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