Community Manager

Who We Are

Parenting isn’t picture‑perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot‑sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is seeking a Social Media Community Manager to help drive how our brand shows up across social platforms, creator communities, and parent culture s role blends community engagement, cultural listening, and social storytelling. The ideal candidate is deeply fluent in internet culture, comfortable acting as a public voice for the brand, and skilled at developing relationships with fans who help expand Frida’s reach and relevance.

This person is proactive, organized, and able to balance fast-moving trends with strategic long‑term programs.

• Represent Frida across Tik Tok, Instagram, You Tube, Reddit, and emerging platforms by engaging daily through comments, replies, DMs, and community posts to build a consistent, culturally aware brand voice.
• Monitor cultural conversations, trends, and parenting discourse to identify timely opportunities for Frida to join relevant moments.
• Partner with Customer Service, Brand, Creative, Retail, and PR to align community communications with launches and campaigns.
• Maintain platform-specific voice guidelines and response libraries in partnership with Creative.
• Contribute learnings and recommendations that inform broader strategy and team planning.
• Act as an early signal for issues, helping manage sensitive conversations and partnering with Customer Experience and PR when escalation is required.
• Surface insights from community interactions and sentiment patterns that inform content planning, brand priorities, and cross‑functional decisions.
• Assist with product seeding, gifting, and UGC workflows, ensuring processes are organized, trackable, and tied to measurable outcomes.
• Track community performance data to identify formats, channels, and voices that drive engagement, conversion, and long‑term value.
• Perform work directly related to business operations and exercise independent judgment and discretion.
• Other projects as assigned.

• Bachelor’s Degree.
• 3-4 years of experience in community management, social media, or related roles within a consumer brand.
• Strong writing, communication, and platform fluency across all social media platforms.
• Demonstrated ability to drive engagement and build scalable community programs.
• Deep understanding of internet culture and content formats that resonate with parents.
• Highly organized with excellent attention to detail, able to manage multiple programs at once.
• Analytical mindset with the ability to interpret data and translate it into actionable recommendations.
• Comfortable working in a fast‑paced environment and adapting to shifting priorities.
• Able to work independently and collaboratively across multiple levels of the organization.
• Proactive, resourceful, and confident in…