Vice President of Ecommerce

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This range is provided by GLD. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

GLD is a scaled, culture-forward jewelry brand entering its next phase of ecommerce maturity.

We’re hiring a Vice President of Ecommerce to be the operator and intellectual hub of our digital commerce engine — owning website performance, lifecycle (email/SMS), and marketplaces, and helping evolve how brand and performance work together.

This is a hands‑on leadership role for someone who loves the details, thrives in fast, collaborative problem‑solving, and knows how to turn rigor into results. You’ll work closely with the CEO and senior leaders on real tradeoffs that directly impact growth and long‑term value.

If you prefer managing from a distance or operating at 30,000 feet, this role will not be the right fit.

• Own site performance with a focus on conversion, funnel efficiency, and experimentation
• Increase testing velocity and raise the bar on data‑driven decision making
• Evaluate UX changes, plugins, and features with discipline — balancing upside, speed, complexity, and long‑term health
• Help reduce promo dependence over time without disrupting topline momentum

• Lead continuous improvement of the site experience in a high‑volume Shopify environment
• Partner closely with frontend developers to ship, test, learn, and iterate quickly
• Help evolve the site to be more brand‑forward while maintaining strong performance

• Lead lifecycle marketing with emphasis on new customer conversion and early lifecycle optimization
• Pressure‑test flows, segmentation, testing plans, and measurement
• Ensure lifecycle supports growth without becoming overly promotional or brand‑dilutive

• Own marketplaces as a profitable growth pillar
• Manage a marketplace leader with clear accountability to revenue and margin
• Expand thoughtfully into new platforms as opportunity warrants
• Directly manage senior ecommerce leaders across site, lifecycle, and marketplaces
• Operate deeply in the details while maintaining senior‑level judgment
• Be comfortable debating ideas, pressure‑testing assumptions, and changing course with data
• Partner closely with brand, analytics, marketing, and operations leaders

• Deep, current ecommerce leadership experience (Shopify experience strongly preferred)
• Proven operator across conversion optimization, lifecycle marketing, and experimentation
• Experience building and leading high‑performing teams
• Exceptionally smart, curious, and detail‑oriented
• Comfortable challenging ideas — and being challenged in return
• Invested in brand, customer experience, and long‑term value creation

• Competitive cash compensation with meaningful upside
• Equity considered over time
• Company‑wide bonus tied to EBITDA

• You rely heavily on agencies for core thinking and execution
• You haven’t been close to ecommerce execution in recent years
• You avoid details or hard tradeoffs
• You optimize metrics without regard for brand or customer trust

Executive

Full‑time

Marketing and Information Technology

Retail Apparel and Fashion, Internet Marketplace Platforms, and Retail

• Medical insurance
• Vision insurance
• 401(k)