SEM​/Paid Search Specialist

Sem / Paid Search Specialist role at eMed.

• Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, You Tube, X, Linked In, Tik Tok, Facebook/Instagram, and more.
• Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC).
• Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation.
• Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations.
• Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, Linked In Insight Tag, and other platform-specific tools.
• Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4).
• Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social.

• Hands‑on experience managing high‑budget, multi‑channel digital ad campaigns.
• Proven expertise with Google Ads (Search, Display, You Tube), Linked In Ads, Facebook/Instagram via Business Manager, Tik Tok Ads.
• Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy.
• Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross‑channel attribution.
• Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action.
• Strong command of Google Analytics 4 (GA4) and custom reporting tools.
• Excellent copywriting, creative briefing, and testing capabilities.
• Highly organized, results‑driven, and comfortable in a fast‑paced, growth‑focused environment.
• Bonus: experience in healthcare, telehealth, or wellness sectors.

Location:

eMed HQ, Miami, FL 33132.