Assoc. VP, Marketing Technology & Analytics

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*
* Job Title:

** Associate Vice President, Marketing Technology and Analytics   
** Department:
** Marketing, Communications & Digital   
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* Reports To:

** SVP, CMCDOThe University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year.

Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click  for additional information.
** Job Status:
** Full time
** Employee Type:
** Staff
* * Pay Grade:
** H24
* * Position Summary
** The Associate Vice President (VP) of Marketing Technology provides strategic leadership and operational oversight for marketing platforms, data ecosystems, and emerging technologies across the University of Miami, including the academic enterprise, UHealth, and Athletics. This leader ensures that technology investments advance audience engagement, reputation, and growth through the strategic use of
** artificial intelligence, automation, and connected data**.The AVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization, and AI-enabled platforms that power audience insights and digital performance. This role drives innovation that enhances the University’s reputation, enrollment, patient volume, and fan engagement through
** technology-enabled, AI-driven marketing strategies.
**** Key Responsibilities
**** Marketing Technology Strategy & Governance
*** Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and optimization tools to institutional priorities.
* Integrate artificial intelligence and automation across systems to enhance personalization, predictive targeting, and marketing efficiency.
* Ensure interoperability across enrollment, clinical, and athletics platforms to enable a unified, intelligent view of audiences and lifecycle engagement.
* Establish governance for technology adoption, data ethics, and responsible AI utilization across marketing and communications teams.
** AI-Enabled Insights & Optimization
*** Evolve marketing functions toward AI-driven insights that anticipate behavior, optimize engagement, and inform creative and media strategies.
* Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment, patient acquisition, reputation, and fan loyalty.
* Advance personalization, journey orchestration, and adaptive content strategies powered by machine learning.
* Foster a culture of curiosity, experimentation, and continuous improvement through intelligent automation and data-informed decision-making.
** Digital Experience & Performance
*** Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion.
* Lead digital experience design through AI-powered testing, personalization, and automation frameworks.
* Oversee marketing performance measurement, ensuring insights are connected to business outcomes rather than raw metrics.
* Deploy generative AI tools to improve content development,…