Social Media Manager

We are seeking a Social Media Manager to build and lead our organic social media presence from the ground up, with a strong focus on the dynamic world of North American sports betting and online casino gaming. The Social Media Manager will design the vision for our social activity while actively executing daily operations — posting, engaging, moderating, and testing new formats.

The Social Media Manager will ensure that social platforms are a trusted source of brand authority, inbound traffic, and campaign amplification for our assets within the sports betting and casino affiliation space. They will strive to build engaged communities around key sporting moments and casino entertainment, while also paving the way for influencer and community-driven projects.

The ideal candidate will not only execute and oversee day‑to‑day social activity but will also craft innovative social media strategies tailored to the fast‑paced betting and gaming landscape. They will collaborate with Marketing, Commercial, and Business stakeholders to maximize visibility during major North American sporting events, elevate our online casino verticals, and provide leadership to more junior professionals.

• Collaborate with the Business and Marketing Stakeholders to elaborate strategies, customized social plans and calendars for our assets.
• Plan, manage, and execute daily the organic social media activity across multiple platforms to ensure the goals are achieved.

• Drive engagement across platforms, moving from occasional interactions to a sustained and loyal sports and gaming community. Implement initiatives that strengthen brand presence and encourage user‑generated content.
• Monitor conversations, trends, and audience sentiment to foster relationships with followers.
• Work closely with Content, SEO, Lifecycle, Paid Media, and Commercial stakeholders to ensure social supports wider objectives (distribution, monetization, brand authority, synergy with paid).
• Provide guidance and direction to freelancers and junior members of the team (if relevant), ensuring efficient execution and broad coverage.
• Advise stakeholders on the best platform‑specific strategies and evolving opportunities.
• Shape platform strategies tailored to audience, identity, and business goals.
• Identify inbound opportunities to drive traffic from social to sites where relevant.
• Contribute to the development of influencer and community‑driven projects, building foundations for future collaborations.

• Ensure all activity is compliant with legal provisions and compliance best practices. Champion the usage and refinement of internal procedures to favor efficient and sustainable usage of social channels.
• Stay updated on platform policy changes and adjust strategies accordingly.

• Managing team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings.
• Leading by example by delivering positive results and being a visible Catena ambassador.
• Communicating effectively and ensures information is delivered in a clear and timely manner.
• Taking ownership of recruitment and selection for your team by working closely with HR and TA teams.
• Enabling team and individual growth from induction stage to ongoing learning and development.

• 4+ years’ experience in social media management, with proven track record of building and scaling projects.
• Hands‑on expertise in publishing, community management, and content optimization across major platforms.
• Experience leading or guiding junior team members and freelancers (desirable).
• Excellent communication, stakeholder management, and organizational skills.
• Strong understanding of compliance and platform policies in regulated industries, particularly gambling and sports betting.
• Knowledge of North American gambling market is highly desirable.
• Ability to work flexible hours around major sports calendars (evenings/weekends).
• Collaborative mindset with experience working across content, social, and commercial teams.
• Experience in influencer or…