Fan Engagement Lead

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some mestuingly influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.

In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

• kể oversly fan engagement strategy for the region inclusive of fan acquisition & engagement, privacy & BLA coordination/processes, creator strategy & partner developments
• Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via hub – for global, select developing, regional priority releases and viral tracks worked by the hub
• Lead, coach & mentor hub team members – providing guidance on strategy execution, testing frameworks and creative delivery
• Manage central hub budgets with regional finance contacts, allocating & auditing quarterly in partnership with relevant campaign rep owner
• Align and present campaign plans and performance to senior leadership; and managers/artists as requested
• Main contact for rep owners, global teams & markets
• Stay ahead of social, streaming, and fan culture trends – identify new platform activations, influencer partnerships, and creative formats
• Assist in content creation for Sony and artists socials, that is engaging to fans and conveys the appropriate audience tone
• Amplify all elements of the wider campaign (marketing, promo, etc.) and maximize existing content across socials
• Set campaign‑specific targets and use analytical tools to monitor performance, creating meaningful reports that can inform management, artists, and the wider label
• Assist Audience Development Team in Influencer Marketing campaigns and creative ideas
• Aid in working on any administrative duties for the Audience Development Team (payment order for vendor services, processing invoices for payment, etc.)

• Bachelor's degree in business administration, marketing, or related field
• Experience in content, digital marketing, and audience development
• Social media native, savvy across all social platforms
• Attention to detail and proactive
• Bi‑lingual preferred (English & Spanish)
• 5–8+ years of relevant experience in digital marketing, audience development, CRM, or analytics within the music or entertainment sector
• 2+ years of leadership or supervisory experience
• Proficiency with CRM systems, paid media platforms (e.g., Tik Tok, Meta, Google Ads), and analytics tools
• Excellent communication, presentation, and project management skills
• Strong passion for music, fandom culture, and digital trends
• Proficient in Microsoft Office, Google Suite, and project management software
• Ability to work under pressure, flexibility, multitask, and prioritize
• Strong problem‑solving, analytical, and decision‑making skills
• Excellent verbal and written communication skills
• Detail‑oriented, proactive, and collaborative
• Being able to work under pressure
• Passionate about music and the music industry

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company‑paid identity theft protection and resources for pets, mental health and meditation resources, industry‑leading fertility…