Digital Media Creator

Overview

The Digital Media Creator has expertise in videography, video creation, and video editing, along with a strong background in social media management and digital asset creation. The ideal candidate will be responsible for planning, creating, executing, and managing multimedia campaigns to engage audiences and enhance brand visibility. This includes creating compelling video content, managing social media platforms, and supporting other digital marketing tasks.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Receives direct supervision from Director of Marketing. May assist other departmental employees in the performance of the job functions. Does not supervise other position(s).

• Videography & Video Creation:
  Plan, shoot, and edit high-quality videos for marketing campaigns, social media, product promotions, and more.
• Video Editing:
  Use industry-standard editing software to create compelling video content, including promotional videos, product demos, event recaps, and tutorials.
• Social Media Content Creation:
  Develop engaging digital assets for social media platforms, ensuring consistency with brand messaging and visuals.
• Social Media Management:
  Execute and manage content schedules across multiple social media channels (Facebook, Instagram, Linked In, You Tube, etc.), optimizing engagement and reach.
• Paid Media Campaigns:
  Plan and execute paid media campaigns across platforms such as Google Ads, You Tube Ads, and Linkedin, ensuring video content is optimized for each medium.
• Collaborate with Design Teams:
  Work with graphic designers and marketing teams to develop visual assets and ensure video content aligns with campaign goals.
• Lead Generation & Digital Marketing:
  Develop video content and digital assets to drive leads, support email campaigns, and optimize performance for SEO and SEM.
• Market Research:
  Analyze target audiences to develop video strategies that resonate with key demographics.
• Digital Advertising:
  Oversee video ads and digital asset performance, adjusting campaigns based on metrics to maximize ROI.
• CRM & Analytics:
  Manage lead data in CRM systems and track digital asset performance with analytics tools.
• Additional Duties:
  Assist with other digital media needs as required, including photo shoots, website content updates, and digital asset organization.

• Bachelor Degree in Marketing, Communications or a related field.
• 2 to 4 years of hands-on experience in videography, video editing, and social media content creation.
• Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience with digital asset creation:
  Graphic design knowledge and proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Experience with paid media (Google Ads, Facebook Ads, Linked In Ads, You Tube, etc.) and social media advertising platforms.
• Knowledge of SEO and SEM strategies to enhance video content visibility.
• Excellent project management skills:
  Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong communication skills:
  Ability to collaborate with cross-functional teams and stakeholders.
• Ability to adapt and thrive in a fast-paced environment with shifting priorities and deadlines.
• Strong analytical and data-driven mindset to evaluate video and campaign performance.
• Must be fluent in English (reading/writing);
  Fluency in Spanish is a plus.
• Must be open to potential travel as needed.
• Must submit a portfolio for review to assess the quality of video work.

• High energy level, comfortable performing multifaceted projects in conjunction with normal activities.
• While performing the duties of this job, the employee is regularly required to sit and use their fingers.
• The employee frequently is required to talk and/or hear.
• The employee is occasionally required to sit, stand…