Digital Copywriter

The Digital Copywriter at Carnival Cruise Line is an important position within the world’s most popular cruise brand, shaping how millions of guests experience our voice across digital platforms. This role is more than writing—it’s about strategic storytelling, creative concepting, and influencing the brand narrative at scale.

As part of our in-house Creative Studio, you will craft compelling, brand‑aligned copy for social media, websites, email campaigns, and emerging digital touchpoints. You’ll concept ideas that resonate deeply with diverse audiences, tailoring tone and storytelling to platform‑specific behaviors and trends. Success in this role means balancing creativity with strategy: leveraging consumer insights, data, and emerging trends to deliver work that performs.

You will collaborate closely with designers, strategists, and marketing leaders, building strong relationships with key stakeholders to ensure alignment and impact. This position thrives in a dynamic, fast‑moving environment where curiosity and adaptability are essential. You’ll dedicate time to exploring vetted new technologies and integrating them into creative workflows, ensuring our content remains innovative and future‑ready. If you’re passionate about storytelling, driven by results, and excited to influence the voice of a global brand, this is your opportunity to make an impact.

• Concept and write for distinct social media channels (Instagram, Tik Tok, Facebook, Linked In), tailoring tone and storytelling to platform‑specific behaviors and trends.

• Create original, brand‑aligned copy for digital campaigns, websites, email, and consumer touchpoints, ensuring clarity and emotional resonance.

• Capture, curate, and edit content that reflects the brand’s tone and feel; brainstorm and present original concepts for multi‑channel campaigns.

• Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences; contribute to conceptual work for new briefs.

• Leverage, learn, and incorporate vetted new technologies into team workflows to enhance creative output and efficiency.

• Build strong relationships with key stakeholders across marketing, brand, and operations to ensure alignment and collaboration on creative initiatives.

• Apply consumer insights and data to craft copy that deepens engagement and relevance; use analytics to inform creative decisions and optimize performance.

• Education:
  
  Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

• Professional
  
  Experience:
  
  3‑5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline.

• Tools & Technology:
  Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite for document creation and workflow management). Experience working within enterprise project management tools for creative operations and cross‑functional alignment. Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for creative development and collaborative design workflows.

• Portfolio Requirement: A current portfolio is required and must demonstrate senior‑level creative thinking across digital and marketing touchpoints.

• (Depth of capability and performance expected for success in the role)

• Demonstrated ability to lead concept development and execute high‑impact creative ideas across owned, paid, and earned channels, including social, web, email, and emerging platforms.

• Proven success operating in fast‑paced, highly collaborative environments, balancing multiple work streams while meeting tight timelines and business objectives.

• Body of work that reflects versatility across formats and channels, such as web, email, social, print, OOH, and integrated campaigns. Creative output consistently shows strong brand fluency, adaptability across categories or verticals, and a distinctive, engaging point of view. Strong understanding of consumer insights and data‑informed creative development, using performance signals to refine messaging and optimize impact.

• This role is a critical part of Carnival Cruise…