Manager, Digital Product

The Digital Product Manager oversees the development, launch, and support of digital capabilities in the Pre-Cruise retail environment on  Specific areas of focus may include e-commerce sales of shore excursions, premium dining, spa packages, and other enhancements available for purchase after the guest has purchased their cruise fare; promotional capabilities; or guest experience enhancements. This role encompasses the entire end-to-end Product Management lifecycle, including developing new capabilities, serving as the Product Owner in a Scrum environment, and collaborating with business stakeholders, prospective guests, engineering, QA, IT, network, and other technology teams.

The Digital Product Manager leads idea generation, evaluation, product definition, UX/UI design, roadmap prioritization, engineering and development, rollout, measurement, and analytics. This role balances both strategy and execution, offering the opportunity to interact with all functions, manage the development of diverse products, and deliver significant, positive results for the business.

• Oversees the product development lifecycle from ideation to launch. Prioritizes features, sets clear requirements, manages the product backlog, actively participates in Scrum ceremonies, and ensures timely delivery of high-quality products.
• Develops and communicates a clear product strategy and vision. Creates and maintains a product roadmap that aligns with company goals and consumer needs.
• Partners with cross‑functional team and stakeholders – including engineering, design, merchandising, operations, and onboard revenue – throughout the end‑to‑end process to ensure alignment and successful product delivery.
• Works closely with our UX/UI design agency to develop an intuitive and engaging user experience. Conducts usability testing and gathers user feedback to make data‑driven decisions for product enhancements that achieve desired business outcomes.
• Establishes and monitors key business metrics to measure success. Analyzes data to identify product improvement areas. Gathers feedback from consumers, stakeholders, and developers to understand customer pain points, business needs, and the competitive landscape.
• Prepares and presents regular business updates to stakeholders in‑person and in‑writing. Creates business reports, training/troubleshooting guides, and related product documentation and presentations.

• Scope:
  This role is part of a lean team that will set the strategy and priorities for the Pre‑Cruise section of  The role will partner with stakeholders to secure input and ideas from across the organization and then synthesize those requests into a strategic roadmap that helps deliver our business targets. The role will also have responsibility for working directly with their respective Scrum Team to ensure complete and on‑time delivery of their projects.
• Problem solving:
  This role will require significant problem solving skills to be used across analytical, design, and internal spectra. Examples may include consumer pain points in the shopping journey, business challenges, CVR bottlenecks, UX reinventions, and competing roadmap priorities.
• Impact:
  The work led by this role will have a significant impact on the revenue for the Carnival brand, and on the end‑to‑end guest experience. Projects in this space will not only help increase sales in the critically important Pre‑Cruise period, it will also be a frequently‑visited part of the overall guest journey that will help introduce them to and prepare them for their upcoming cruise.
• Leadership:
  The DPM in this role will lead a Scrum Team to deliver key projects central to the success of our Pre‑Cruise revenue and productivity goals. They will manage the allocation of resources to the individual projects, and as the primary owner of prioritization, will work with cross‑functional stakeholders to both secure requests and to communicate how and why things are sequenced on the roadmap.

• 5+ years of experience in Product Management and/or Product Ownership in an agile environment; a demonstrated history of leading and delivering…