Strategy and Analytics Manager

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Strategy and Analytics Manager

The Strategy & Analytics Manager plays a critical role in accelerating revenue growth by combining deep quantitative analysis with network level strategic thinking – looking across the network to identify ways to optimize commission and offers across verticals, publishers, and platforms, areas of whitespace, and influence high‑level strategy for NAM. This role identifies whitespace, translates complex data into commercial strategy, and influences high level planning for NAM.

• Network Optimization
  • Analyze vertical and category performance trends to recommend offer types, commission rates, and category investment shifts that will drive commission, volume, ROAS, and new engagement.
  • Conduct network wide supply diagnostics to determine where we are light on offers, where vertical depth is weak, where and how we can optimize commission/ performance.
• Pipeline Growth & Whitespace Identification
  • Propose network-wide sales optimizations and co‑funding plays to the sales team to maximize commission, offers and performance.
  • Identify areas of opportunity to optimize across the platform.
  • Partner with Analytics to review incrementality, ROAS, CPA (Cost Per Acquisition), and category level metrics to inform network level strategy.
  • Produce quarterly network health dashboards summarizing offer penetration, supply balance, forecasted growth, and strategic risks.
• Data Driven Strategic Thinking & Network‑Level Decision Making
  • Own network level strategic and data driven frameworks that inform commission strategy, offer mix, and vertical investment decisions.
  • Synthesize multiple data sources (performance, supply density, incrementality, publisher behavior) into clear, prioritized strategic recommendations for Sales and Leadership.
  • Evaluate trade offs and scenario outcomes (e.g., commission changes, funding shifts, supply rebalancing) to guide category, publisher and network recommendations.
• Cross Functional Collaboration
  • Collaborate with Product & Engineering to enhance reporting tools and forecasting frameworks that support network level insights.
  • Partner with Aggregator Owners to align network gaps with aggregator sourcing priorities.
• Governance, Structure & Process
  • Maintain offer and categorization structures to ensure consistent reporting and vertical mapping.
  • Support the evolution of network level forecasting and supply planning processes used for cross regional and publisher planning cycles.
• Publisher Performance & Support
  • Lead analysis of publisher level performance metrics (ROAS, incrementality, AOV, CPA, offer density, funded vs. unfunded mix) to identify structural gaps and optimization levers.
  • Support team to surface publisher specific gaps and opportunities and synthesize them into a quarterly network plan with clear actions for BD and Aggregators.
  • Provide insights and recommendations to team leadership to inform quarterly planning, supply strategy, and cross publisher optimization priorities.
  • Produce recurring publisher reports/dashboards and Q  materials highlighting trends, risks, and recommended actions.
  • Conduct and guide root cause analysis for publisher performance anomalies, isolating drivers and recommending corrective actions.
  • Identify publisher specific gaps and opportunities – pinpoint where channels are under supplied, mis‑aligned on offer mix, or showing declining engagement; translate findings into clear recommendations.
  • Prepare periodic reporting (weekly/monthly/Q ) summarizing publisher trends, category health, and optimization opportunities for senior leadership and cross functional teams.

This role requires a rare combination of…