Director, Membership Strategy

Director, Membership Strategy

BTC Inc. is the parent company of Bitcoin Magazine, The Bitcoin Conference, and Bitcoin for Corporations. Our mission is Hyperbitcoinization, the global adoption of Bitcoin as the world's preferred monetary network. We believe Bitcoin opens the door to a global monetary network free from poor incentives, censorship, and government manipulation. Our journey to success involves decades of complex problem‑solving, product development, and service creation in order to onboard billions of people into a future where money is more accessible, borderless, and inclusive.

If you enjoy working on challenging problems, fast‑paced sprints, and navigating ambiguity, you'll find our mission and the type of work inspiring and rewarding.

We are hiring a senior membership and platform leader to architect and run our institutional membership offering, unifying our media, events, and enterprise products into a single, indispensable experience for our audiences. In this role, you will own the design and evolution of a bundled membership model that shifts BTC Inc. from transactional, event‑driven revenue to recurring, multi‑budget relationships. You will define the membership architecture, design the member experience end‑to‑end, standardize bundles and value delivery, and ensure that our distinct business lines ship as one cohesive product.

• Platform & Membership Architecture
  • Design & maintain the blueprint for BTC Inc.’s institutional membership (tiers, benefits, credits, constraints).
  • Bundle events, media, education, research, and advisory into coherent membership offerings that feel like one product.
  • Set clear rules for bundled vs. a‑la‑cart and translate the strategy into concrete benefits and utilisation targets.
• Rev Ops, Pricing & GTM
  • Own membership pricing & packaging, including list prices, discount guardrails, and upgrade paths across tiers.
  • Partner with Rev Ops, Sales, and Finance on quoting, approvals, compensation, and rules of engagement so memberships are the default motion.
  • Build and refine plays, talk tracks, and collateral to move existing sponsors and advertisers into the membership model.
• Member Experience & Outcomes
  • Define the end‑to‑end member journey from sale through onboarding, activation, engagement, and renewal across all business lines.
  • Create programming that drives ongoing member engagement – peer networking, working groups, exclusive briefings, and executive connections.
  • Stand up simple playbooks and metrics for utilisation, engagement, and QBRs, and use them to drive retention and expansion.
  • Own member success: ensure members see tangible ROI from both the product bundle and the community, and identify gaps that increase stickiness.
• Strategy & Cross‑Functional Leadership
  • Act as the internal owner of the institutional membership thesis and roadmap, informed by market feedback and performance data.
  • Align Sales, Events, Media, and Education leaders around clear priorities, constraints, and success metrics.
  • Provide regular, simple reporting on platform health (ARR, NRR, utilisation, engagement) and recommend trade‑offs between short‑term revenue and long‑term moat.

• 8+ years in membership strategy, member experience, or platform roles – ideally within industry associations, trade groups, executive networks, research/advisory firms, membership‑driven media, or institutional events businesses.
• Designed tiered membership models from scratch or significantly evolved existing ones, and understands how to structure benefits that justify premium pricing ($50K+ annually).
• Experience creating & operating member programming – peer communities, working groups, executive forums, or similar engagement mechanisms that drive retention beyond the core product.
• Proven ability to design pricing & packaging that aligns member value, cost to serve, and sales motion across multiple product lines.
• Comfortable building and iterating on offerings using data from pilots, renewals, win/loss analysis, and member feedback.
• Strong grasp of membership economics: ARR, NRR, cohort retention, utilisation rates, and how they influence roadmap and resource allocation.
• Track record of…