Senior Specialist, Loyalty & Cobrand

The Senior Specialist, Loyalty & Cobrand plays a key role in managing the day-to-day operations of our cobranded credit card and loyalty programs. This role drives engagement and growth within the Latitudes Rewards program by supporting marketing and operational initiatives, collaborating across teams to optimize benefits, and ensuring seamless program delivery. Additionally, this role supports the ongoing management of our cobranded credit card program, helping to strengthen partner relationships, enhance acquisition and engagement efforts, and deliver a best-in-class card member experience.

The ideal candidate is a strong cross-functional collaborator who thrives in a fast-paced environment, demonstrates meticulous attention to detail, and has a passion for enhancing the guest experience through loyalty and partnership programs.

• Support the execution of cobranded credit card marketing campaigns across multiple channels to drive new card acquisition and ongoing engagement.
• Serve as a key liaison with financial and network partners, assisting in the coordination of initiatives and ensuring smooth program operations.
• Partner with cross-functional teams (marketing, onboard sales, analytics, finance, and operations) to monitor and report on program performance and campaign effectiveness.
• Coordinate updates to program materials, training guides, and customer-facing collateral to ensure consistency and compliance.
• Assist in managing program audits, compliance reviews, and contractual deliverables to ensure all commitments are met.
• Help plan and execute periodic product or benefit updates, collaborating with internal stakeholders and partners on communications and rollout.
• Support sales incentive programs and onboard initiatives to promote card acquisition.
• Manage the day-to-day execution of loyalty program benefits, ensuring accuracy and timely delivery for members.
• Partner with internal teams and external vendors to maintain benefit fulfillment, troubleshoot issues, and optimize member experiences.
• Track and analyze loyalty program performance metrics, identifying opportunities for improvement.
• Collaborate with the call center and guest services teams to share program updates, gather feedback, and enhance the member experience.
• Maintain strong working relationships with key partners and vendors supporting both the cobranded credit card and loyalty programs.
• Support program budget tracking, invoicing, and expense management.
• Contribute to process improvements and documentation to increase efficiency and ensure operational excellence.

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: In Marketing or any related field of study; or any equivalent combination of relevant background and work experience.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Minimum 3 years of relevant experience in marketing, partnerships, or loyalty program management.
• Experience with cobranded credit card programs or financial services partnerships is a strong plus.
• Background in travel, hospitality, or consumer marketing preferred.

• Strong organizational skills with exceptional attention to detail and accuracy.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to clearly convey information across teams and partners.
• Analytical mindset with the ability to interpret data and identify actionable insights.
• Proactive problem-solver who takes initiative and demonstrates sound judgment.
• Strong interpersonal skills and the ability to build effective relationships across departments and with external partners.
• Comfort working both independently and collaboratively as part of a cross-functional team.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with CRM, analytics, or marketing tools a plus.
• A passion for customer experience, brand loyalty, and driving engagement.

• Medical insurance
• Vision insurance
• 401(k)
• Pension plan
• Paid maternity leave
• Paid paternity leave
• Student loan assistance
• Tuition assistance
• Disability insurance