CRM Manager

Location: San Lorenzo Tenochtitlán

We are looking for a CRM Manager to join Grupo Axo!  About the role
We're looking for a CRM Manager to lead the customer engagement strategy across fashion & beauty brands. You'll manage a team, optimize multi-channel journeys, ensure smooth platform operation and drive data-driven growth, retention, and engagement.

Key Responsibilities

· Lead and coordinate the CRM team, ensuring strategic execution and high-quality deliverables.

· Design and optimize retention, customer journeys, and omnichannel campaigns.

· Manage CRM operations and marketing automation workflows.

· Plan, execute, and optimize customer journeys and campaigns.

· Analyze CRM performance & customer behavior.

· Collaborate closely with Marketing, E-commerce, Retail, Brands, and Analytics.

· Improve CRM processes, governance, and data quality standards.

· Manage relationships with agencies, tech partners, and external stakeholders.
What We're Looking For

· Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.

· 1+ year leading teams or managing talent.

· Strong analytical mindset, strategic thinking, and commercial sensitivity.

· Experience with CRM/CX platforms (SAP, Salesforce, Oracle, Emarsys, etc.).

· Fluent English.
If you're driven by creating meaningful customer experiences, leading high-energy teams, and generating real impact, we'd love to meet you.