Marketing Specialist

Location: San Lorenzo Tenochtitlán

Marketing Specialist – Mexico

Location:

Santa Fe, CDMX

Scope

Responsible for managing and optimizing product information and marketing execution across key ecommerce platforms and retail , with a strong operational, structured and detail-oriented profile . This role supports the Jr. Marketing Manager on marketing and trade marketing initiatives for global gaming brands.

Responsibilities

- Manage and optimize ecommerce listings across Amazon, Mercado Libre, Walmart, Liverpool and other major retailers (content, availability, assets, search, customer experience).
- Execute and monitor online and in-store marketing initiatives for brands such as Activision Blizzard, Capcom, Ubisoft and Warner Games.
- Track weekly performance and deliver clear, structured reports.
- Manage and control marketing and trade marketing budgets .
- Support digital marketing campaigns across Meta, Google Ads, Tik Tok and retail media .
- Coordinate ATL, BTL and trade marketing executions.
- Work cross-functionally with sales, product, design, finance and logistics teams.

Requirements

- 3–5 years of experience in marketing / trade marketing with hands-on ecommerce execution .
- Direct experience working with major ecommerce platforms (Amazon, Mercado Libre, Walmart, Liverpool – mandatory).
- Highly structured, detail-oriented and execution-focused profile .
- Experience supporting or executing digital paid media campaigns (Meta, Google, Tik Tok).
- Experience in gaming, entertainment or tech retail (preferred).
- Strong analytical and reporting skills.
- Conversational English - (Min Intermediate) No negociable