Marketing Specialist

Responsibilities

• Coordinate a wide variety of integrated marketing activities including direct mail, email campaigns, sales support collateral, events, promotions, client communications, print ads, online content and more.
• Be the focal point for production, timeline, resourcing issues and approvals for your designated projects.
• Participate in the development of creative messaging and visual content for marketing communications.
• Understand brand requirements and consistently apply brand standards throughout all channels and businesses.
• Establish strong, productive working relationships with organizational partners and vendors including advertising agency, photographers, designers and printers to ensure production of materials on time and on budget.
• Manage and process marketing finances, contracts, and vendor relationships.
• Support corporate communications function with public relations efforts, presentations and business unit updates.
• Maintain project management system to update statuses and track project deliverables and deadlines.

• High school diploma or General Education Degree (GED)
• Bachelor’s degree (4-year degree)
• Minimum of 4+ years’ work experience in Marketing or related role
• Experience in Adobe Creative Suite including Photoshop, InDesign and Illustrator
• Experience with web content management systems and social media platforms
• Must be able to communicate (speak, read, comprehend, write) in English
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, and Excel)
• Experience with Google Analytics, CSS or HTML (nice to have in some contexts)

• Experience with B2B marketing, CSS or HTML, and/or Google Analytics, a plus.