Growth Marketing Specialist, Monetization

Growth Marketing Specialist, Monetization

Amplitude is the leading AI analytics platform, helping over 4,300 customers including Atlassian, Burger King, NBCUniversal, Square, and Under Armour build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude's Commitment to Diversity Equity & Inclusion (DEI) :
Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion one focused on psychological safety, empathy, and human connection that will allow employees of all backgrounds to thrive.

We're looking for a Growth Marketer with experience in monetization to join Amplitude to support the execution of our free-to-paid and product-led sales programs across the startup, SMB, and Enterprise market segments. The ideal candidate would have a passion for and background in product-led growth monetization, a strong analytical approach, and will have no problem rolling up their sleeves to execute programs that help fuel the rapid growth of great products with strong product-market fit.

Reporting to the Director of Lifecycle Marketing, this role will be highly collaborative and cross‑functional, working closely with the Growth Marketing monetization lead, Growth Product, Product Marketing, Sales, Enablement, and Operations to deliver exceptional user experiences, Product‑Led Sales programs, and Product Campaigns. There will be clear measures of success for the person in this role: self‑serve revenue and sales pipeline (initial land and expansion).

• Launch Monetization campaigns — Partner with cross‑functional partners to launch multi‑channel monetization campaigns aimed at converting free users to paid and cross‑selling/up‑selling both within the self‑serve base and to up‑market customers.
• Track performance against goals — Monitor monetization campaigns and experiments across products, ensuring results are tied back to targets (self‑serve revenue, PQLs, pipeline, ARR). Summarize key takeaways for leadership and stakeholders.
• Drive clarity and follow‑up — Keep initiatives on track documenting next steps, following up with owners, and ensuring nothing falls through the cracks across Product, Sales, and Marketing.
• Surface insights and opportunities — Partner with Growth and Analytics to interpret data from dashboards. Identify trends and early signals that inform new campaigns or product experiments.
• Support experimentation and optimization — Collaborate with Product Growth to launch and track A/B tests around paywalls, trials, and in‑product prompts. Translate results into learnings and next‑step recommendations.
• Maintain documentation and playbooks — Own the single source of truth repository for monetization experiments, lifecycle campaigns, and product‑led sales plays ensuring learnings and frameworks are up to date.

• 3‑5 years of experience in growth marketing, product marketing, product management or marketing analytics in a product‑led organization.
• Deeply customer‑centric — you drive results but not at the expense of the customer experience.
• Strong analytical skills — you can interpret metrics and dashboards, and are eager to build your own in Amplitude (with support!).
• Proven ability to support cross‑functional projects and follow through to completion.
• Curiosity and initiative to find answers, not wait for them.
• Comfort in fast‑moving, ambiguous environments with many stakeholders.
• A love for documentation, systems, and process that make teams move faster.