Regional Sales Manager – West Midlands

Regional Sales Manager – West Midlands

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We're Hiring:
Regional Sales Manager

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Location:

West Midlands

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Hours:

Monday – Friday 8.00am – 5.00pm

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Reports to:

Head of Sales
-GB South

🌟 Why You'll Love It Here:

❤️ A highly competitive salary

❤️ Company Car/ Car Allowance

❤️ Enhanced annual leave entitlement , increasing with length of service

❤️ Holiday Purchase Scheme

❤️ Health Care Plan

❤️ 5% employer pension contributions with an option for salary pension exchange

❤️ Life assurance at twice your annual salary

❤️ Birthday Half-Day Off – a small way we celebrate you

❤️ A supportive team environment

❤️ Opportunities to develop and grow within the company

❤️ ….. and so much more!

💻 What You’ll Be Doing:

✅ Driving Sales & Revenue Growth

✅ Strengthening Customer Relationships

✅ Maintaining Sales Process & CRM Management

✅ Promoting Internal Collaboration

✅ Increasing Brand & Market Development

✅ Delivering Strategic Contribution

See the attached Job Description for the full tasks and duties of the post.

💪 What You'll Bring:

✨ Proven experience in B2B sales, ideally within construction or building products.

✨Experience in CRM and data management

✨ Ability to work independently and collaboratively across teams.

✨ Familiarity with merchant networks and construction site environments is a plus.

✨ Strong negotiation and communication skills

✨ High emotional intelligence and relationship-building ability

✨ Strategic thinking with a positive, persistent outlook

✨ Organised, independent, and confident in team settings

✨ Comfortable handling rejection and change

👷 Why AG:

At AG, we're building more than products - we're building people. We trust our team with real autonomy, support their growth, and champion work-life balance because we know their best work comes from being their best selves. Respect, fairness and a commitment to well-being is how we operate. We genuinely care about each other, about our customers, and about making a positive impact in the communities we're part of.

We're proud of our heritage - generations of knowledge, know-how, and human energy combined. And we're genuinely excited about building the future together. Our people's work has purpose. Their potential is valued. We are AG.

⁉️ Got a Question?:

If you would like to speak to a member of the HR team, contact Cathy to find out more. You can contact Cathy on:

Phone:

Message/ Whats App:

Email:

The following list constitutes the key tasks and duties of your post upon which your job performance will be assessed. Tasks are not in any order; therefore, the sequence which they appear should not be interpreted as indicating priority or relative importance.

Sales & Revenue Growth

• Secure orders at agreed profitability levels.

• Proactively identify and target ground workers, contractors, house builders to generate new business opportunities.

• Target underperforming and non-trading accounts to unlock new opportunities.

• Drive core product sales initiatives to maximise team revenue.

• Convert non-stocking customers (e.g. buying group members, independents, specialist merchants).

• Develop landscaper/customer targets in collaboration with merchant stockists.

Customer Relationship Management

• Build and maintain strong, long-term relationships with clients as a trusted advisor.

• Act as the primary post-sales contact, ensuring clear communication and ongoing support.

• Conduct regular site visits to ensure service delivery meets expectations.

• Strengthen account performance and develop strategic relationships with key decision-makers.

Sales Process & CRM Management

• Manage the full sales cycle: lead qualification, needs analysis, proposal, negotiation, and closing.

• Plan and track weekly customer-facing activities in CRM, aligned with agreed targets.

• Maintain complete and accurate CRM data to support project conversion and forecasting.

• Monitor project timelines and collaborate with specification colleagues to influence outcomes.

Internal Collaboration

• Work closely with internal teams (sales, credit control, despatch) to ensure exceptional customer service.

• Provide accurate demand forecasts and customer updates to support operational planning.

Brand & Market Development

• Promote AG as the supplier of choice…