Digital Analytics Specialist | Retail Banking @ Bank

Mission

At ING, we believe there is a story behind every digital interaction. As a Digital Analytics Specialist, your mission is to turn complex digital journeys into clear, actionable insights that improve customer experience and drive business growth. You will act as the voice of the end‑consumer in data, combining technical expertise with business understanding to ensure our digital platforms are accurately tracked, continuously optimized, and truly customer‑centric.

We are a team of curious, hands‑on analytics specialists who thrive at the intersection of data, digital, and customer experience. Working closely with product, UX, and tech, we turn complex digital behavior into insights that shape better decisions and better journeys. We value ownership, collaboration, and high standards—challenging how things are done today and continuously improving how digital performance is measured and optimized.

If you enjoy impact, autonomy, and working with people who care deeply about doing analytics the right way, you’ll feel at home here.

As a Digital Analytics Specialist in an Agile Way of Working, you will be a part of a Squad and will dedicate your time and efforts to achieve the tribe/ squad’s purpose.

• Design and own the digital tracking strategy across ING’s secure platforms, ensuring accurate measurement of customer journeys and sales funnels;
• Manage the implementation and optimization of digital analytics and tag management solutions, from requirements gathering and taxonomy design to testing and validation;
• Translate data into insights by identifying drop‑out points, conversion opportunities, and experience gaps, and recommending concrete optimization actions;
• Create and automate meaningful dashboards and KPIs, delivering both executive‑level overviews and detailed performance insights;
• Act as the main point of contact for tracking‑related topics, providing consultancy and analytics architecture guidance to internal and external stakeholders;
• Ensure high data quality by leading regular tagging audits, identifying gaps in data capture, and continuously improving tracking accuracy;
• Collaborate closely with product, UX, marketing, and technology teams to improve online conversions and campaign effectiveness;
• Contribute to growing analytics maturity within ING by sharing best practices, supporting onboarding, and enabling stakeholders to make data‑driven decisions;

• A solid background in digital or web analytics, with hands‑on experience turning data into insights that influence real business decisions;
• Strong knowledge of web and mobile analytics tools (Adobe Analytics preferred) and tag management solutions, with a good understanding of digital marketing and online journeys;
• The ability to connect technical details with business context, translating complex tracking setups into clear, actionable outcomes;
• A sharp eye for data quality and accuracy, combined with the curiosity to continuously improve how digital journeys are measured;
• Confidence in working across teams, with the communication skills to explain insights clearly and influence stakeholders at different levels;
• A proactive, solution‑oriented mindset—you take ownership, challenge the status quo, and look for better ways of doing things;
• A genuine passion for customer experience, delivery, and continuous learning, paired with the energy to make things happen;

• Impactful work in a fun, inclusive and highly collaborative environment;
• Modern, open office spaces built for teamwork and creative work;
• Hybrid working model with flexibility baked in;
• Monthly benefit budget you can use your way;
• Extra paid vacation days based on total work experience;
• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;
• Internal mobility across ING worldwide, including short- and long-term international assignments;
• Opportunities to contribute to sustainability and CSR initiatives;

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