Digital Merchandising Channel Manager

RUGGED. RELIABLE. REPEATABLE.™ Nightforce Optics is a leading manufacturer and marketer of premium sport optics products, including rifle scopes, spotting scopes and accessories. Known for its rugged products designed for use in punishing conditions, Nightforce is the industry benchmark for high-quality, high-performance products. Nightforce Optics, Inc., was established in 1992 with one goal in mind: to build the finest rifle scopes on the market.

The same qualities that have made Nightforce the choice of professionals have now created a dedicated following among hunters and serious shooters.

We want you to become part of our story!

Nightforce Optics is seeking a dedicated Digital Merchandising Channel Manager to join our team to help drive online sales growth by strategically managing Amazon, promotional platforms, consumer-direct sales channels, and EDI systems. This role focuses on optimizing digital sales channels, ensuring compliance with trading standards, and creating a seamless consumer experience. You’ll play a key role in shaping our online strategy and performance marketing initiatives.

• Manage and optimize the company’s presence on  and other marketplaces, collaborating with the internal Product Management and Marketing teams, and with outside partners, to ensure product listings are accurate, compelling, and compliant with brand standards.
• Monitor and respond to customer feedback and concerns to improve satisfaction.
• Analyze sales performance and make recommendations to improve sales performance and drive growth.
• Monitor and protect brand integrity across Amazon and other platforms.
• In coordination with the Marketing team, plan and execute channel-specific marketing campaigns to drive product visibility and increase revenue.
• Work closely with the Regional and Account Managers to monitor channels.
• Use analytics tools to track and report on key performance indicators (KPIs) for channels.
• Reviews and recommends improvements to company policies regarding Amazon and online sales channels. Responsible for the enforcement of these policies. Takes responsibility for Nightforce's compliance with relevant policies on marketplaces to ensure maximum performance.

• Manage and optimize the company’s presence on Expert Voice and similar sites, collaborating with the internal Product Managers and Marketing teams, and with outside partners, to ensure product listings are accurate, compelling, and compliant with brand standards.
• Monitor and adjust inventory allocations to ensure Promotional and standard Commercial sales needs are met.
• Analyze Promotional channel performance and make recommendations for improvement.
• In coordination with the Marketing team, plan and execute platform-specific marketing campaigns to drive product visibility and increase revenue.

• Acts as a thought leader to support accounts in developing an omnichannel relationship with resellers/consumers.
• Manages day-to-day operations for EDI systems and relevant technology.
• Responsible for the forecasting of products needed for Promotional and DTC channels.
• Assists in preparing material to educate the organization on e-commerce projects and content.
• Participates in special projects and performs additional duties as required.

• Additional Duties as Assigned

• Bachelor’s degree in business, Marketing, E-Commerce, or related field. Equivalent experience is also considered.
• A minimum of five years of professional experience in digital merchandising, digital sales or marketing, or e-commerce management, with specific experience in Amazon Brand Registry and EDI systems, or other related fields.
• Demonstrated in-depth specialized knowledge of product merchandising development, e-commerce, planning & brand strategy processes.
• Strong project management, analytical, problem-solving, and verbal/written communication skills required.
• Familiarity with CRM systems, data analytics tools, and digital marketing platforms.
• Familiarity with Amazon marketing…