Director of Sales

A luxurious translation of a road trip pit stop, El Capitan Hotel is a boutique hotel in downtown Merced, California. On the road to Yosemite, the hotel features 114 guest rooms, a historic theater, and four distinct dining experiences, all reflective of the surrounding Central Valley community.

Job Summary

The Director of Sales is responsible for the selling efforts on behalf of the hotel in accordance with the objectives established in the sales and marketing plan. The Director of Sales will ensure sales activities and bookings are focused on yielding maximum revenue per available guest room and any meeting or event space where applicable. The Director of Sales will have direct oversight of sales managers and coordinators.

What you'll do:

• Provide leadership, mentorship, and guidance to the sales team
• Develop sales action plans and execute accordingly to achieve established revenue goals
• Target accounts by mapping specific businesses and their buying tendencies
• Oversee all sales-related activities including but not limited to, concessions, contract negotiations, rate quoting, deposit schedules, rooming lists, and other documents
• Participate in monthly forecasts for sales-driven segments and events
• Maintain an organized departmental plan for correspondence and follow-up
• Promote local awareness through maintaining relationships with CVB and other industry partners and organizations
• Conduct site tours to showcase the property and entertain clients as appropriate
• Host FAM stays with agents selling and booking the market
• Have a working knowledge of local and regional competition
• Work closely with the operations team to ensure the timely execution and delivery of resumes and banquet event orders
• Participate in the hotel’s weekly revenue meeting to review strategy and business needs
• Participate in weekly leadership meetings
• Execute New Waterloo-initiated sales and marketing programs
• Assist with the completion of the hotel’s annual budget
• Support personnel actions such as hiring and terminating staff, and consulting with HR and management as necessary
• Ensure staff has a complete understanding of their job requirements and sufficient training before holding them accountable for results
• Participate in monthly P&L calls
• Responsible for the development of the S&M Budget, Expenses, and Business plan
• Participate in weekly leadership meetings
• Execute New Waterloo-initiated sales and marketing programs
• Assist with the completion of the hotel’s annual budget

Who you are:

• You have solid leadership skills and believe in hospitality, deeply and passionately.
• You can sell and negotiate with the best of the best.
• You know how important relationships are and find joy in growing and maintaining new ones.
• You are highly competitive, hungry for the business, and driven by the close.
• You are an excellent communicator, naturally curious, and listen more than you talk.
• You use your time wisely and are an expert in prioritizing.
• You have a strong work ethic and can work both autonomously and with a team.
• You lead by example and motivate and inspire others.

BENEFITS

We are proud to offer competitive wages and the following benefits for full-time employees:

• Up to 3 weeks paid time off annually
• 50% off discount at most New Waterloo restaurants
• 401K plans
• Paid holidays
• Discounts at our shops, hotels + local partnerships

New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.

New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will be accepting applications on an ongoing basis until a candidate is selected for this role.

Equal Opportunity Employer
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