Digital Experience Strategist

Job Description

Job Description Concordia University is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world.

Position Summary The Digital Experience Strategist strengthens CUWAA's digital ecosystem by writing, implementing, and optimizing digital content and experiences that guide prospective students from inquiry through enrollment. This hands-on role develops and maintains digital-first content across landing pages, program pages, and mid-funnel experiences, ensuring alignment with paid media, CRM workflows, and Concordia's brand and mission. The strategist executes content updates within established platforms, uses data and testing to improve conversion, and leverages AI-enabled tools to support content development, analysis, and workflow efficiency.

Job Duties & Responsibilities Write, develop, and maintain digital-first recruitment content, including landing pages, program-related pages, and mid-funnel experiences that support enrollment growth and conversion goals.

Design, implement, and optimize prospective student pathways from inquiry through enrollment, ensuring content clarity, message continuity, and alignment across digital touchpoints.

Own the content development and execution of campaign landing pages, in partnership with the Webmaster.

Translate enrollment priorities into clear, persuasive digital messaging, aligning paid media copy, landing page content, program pages, and Slate-aligned communications.

Define content structure and UX requirements prior to development, ensuring digital content and assets are finalized, approved, and migration-ready to reduce rework and delays.

Convert print-first recruitment materials into digital-first content, creating scannable, searchable, and reusable assets that support prospective student decision-making.

Use analytics, research, and A/B testing to inform and implement content improvements.

Create and manage centralized digital content and asset libraries, ensuring consistency, reuse, and accessibility for marketing, admissions, and academic partners.

Maintain and periodically update Concordia's custom GPTs, ensuring alignment with institutional messaging, program accuracy, and current marketing initiatives.

Knowledge, Skills, & Abilities Strong knowledge of digital experience strategy, user behavior analysis, and marketing performance optimization.

Knowledge of CMS platforms, content governance principles, CRM systems (Slate or similar), SEO fundamentals, and digital analytics tools.

Strong writing, editing, and content-structuring skills for digital audiences.

Skill in translating complex academic or programmatic information into clear, persuasive digital messaging.

Ability to manage multiple content initiatives and priorities simultaneously.

Familiarity with generative AI tools and their application in digital optimization and workflow enhancement.

Excellent collaboration and communication abilities.

Commitment to Concordia's Lutheran mission and values.

Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS)
Education & Experience Bachelor's degree in marketing, digital communications, analytics, or related field required.

Three to five years of experience in digital marketing, web content management, UX-focused content development, or conversion-oriented digital roles.

Experience writing and managing digital content for recruitment, marketing, or customer-facing audiences.

Experience executing landing pages, digital content updates, and user journey improvements.

Experience using analytics, testing, or performance data to guide content decisions.

Physical Demands/Equipment (Click to View)
Compensation & Benefits This is a full-time, exempt (salary) position. The starting wage may be determined upon education and/or experience. Concordia University benefit options include, but are not limited to the following:

Health, Dental and Vision Insurance Personal Spending Account, Flexible Spending Account, and/or Health Savings Account Disability and Survivor Plan Retirement Pension Plan Retirement 403(b) Savings Plan Basic Life and Supplemental Life Insurance Accidental Death and Dismemberment Coverage Critical Illness and Accident Insurance Tuition waiver benefits (available for employees and their qualified dependents)
Compensation and Benefit Details Application Instructions To receive full consideration, all applicants are asked to complete and submit an online employment application through the Concordia University Employment page. To begin, please click the Apply Now section on the job page and then click the Apply For This Position button to begin the application process.

Please submit three professional writing samples. They may include digital, editorial, marketing, or other professional writing, along with a short note describing the audience and context for each.

Equal Opportunity Employer It is the…