Senior CRM Channel & Content Analyst Coordinator - Homepage

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

In this role, you will optimize content strategies to enhance engagement, conversion and overall business impact. You will collaborate closely with cross‑functional teams to ensure content is data‑driven, customer‑focused and aligned with business objectives.

• Demonstrate a strong understanding of data structure, tagging frameworks, and source‑to‑report connections to ensure reliable performance insights
• Pull, clean and refine data to uncover actionable insights that drive content and channel optimization
• Serve as the central point of contact for Merchant, Strategy, Planning and Promotions teams, educating stakeholders and proactively sharing performance insights that inform decisions across content, offers and channel strategy
• Advise and influence product selections by providing holistic insights into customer behavior, channel effectiveness and content engagement
• Lead content performance reporting for both short and long‑term strategy, including event‑based performance, position/content‑type insights and monthly/quarterly roll‑ups
• Lead strategic insight development by identifying key themes and performance trends across digital channels (e.g., email, homepage)
• Manage ad hoc and exploratory digital analytics projects like seasonal classification tracking, Lookbook engagement analysis and top landing page opportunities
• Partner with cross‑functional teams to prioritize internal process improvements and streamline collaboration touchpoints
• Additional tasks may be assigned

• 3+ years of experience in Marketing, Content Strategy, Digital Marketing or Performance Analytics
• Strong ability to interpret data, trends and customer behavior to inform content strategies.
• Strong experience with Adobe Analytics, Google Analytics or similar reporting tools
• Expertise in reporting tools and data management
• Financial acumen

• Experience in a high‑volume retail environment
• Experience evaluating and implementing CRM technologies