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Business Development Manager
Job in
Menomonee Falls, Waukesha County, Wisconsin, 53051, USA
Listed on 2026-03-12
Listing for:
Tailored Label Products, Inc. (TLP)
Full Time
position Listed on 2026-03-12
Job specializations:
-
Business
Business Development -
Sales
Business Development
Job Description & How to Apply Below
- Tailored Label Products, Inc. (TLP) is an award-winning, ISO 9001 and IATF 16949 certified manufacturer of high-performance labels and engineered die-cut components. We aren't your typical label printer; we are a technical partner to the world’s leading OEMs, providing custom-engineered solutions for the most demanding environments in the Automotive, Medical, Aerospace, and Industrial markets.
- Reporting to the VP of Sales, the Business Development Manager owns front-end growth by identifying, qualifying, and advancing high-value label opportunities that expand into new markets and applications.
- A strategic "hunter" with a manufacturing sales background, this role positions technical solutions to capture market share through close collaboration with Engineering, Operations, and Sales. You will blend business development and marketing strategy, managing the Marketing Specialist to ensure outreach and campaigns align with manufacturing sales goals.
- Success in this role will be clearly defined by achieving and exceeding a set of key performance indicators (KPIs), which will serve as the primary metrics for evaluating your contributions and progress. Success in this role is measured by the health, quality, and value of the sales pipeline, not by closed revenue.
- Target Identification: Conduct thorough research to identify untapped market segments and high-growth regions for adhesive label solutions.
- Strategic Implementation: Develop and execute comprehensive business development plans aimed at incremental revenue generation and high-value client acquisition.
- Competitive Intelligence: Maintain a deep understanding of the competitive landscape, identifying unique value propositions to displace competitors and capture market share.
- Team Leadership: Manage and mentor the Marketing Specialist to ensure marketing campaigns, content, and lead-gen activities are directly aligned with targeted growth initiatives.
- Campaign Strategy: Lead the development of strategic marketing campaigns, moving beyond general awareness to specific, data-driven outreach targeting untapped markets like medical/life sciences or specialized industrial equipment.
- Lead Generation: Identify and initiate contact with key decision-makers at targeted accounts, utilizing Hub Spot to track and nurture the early-stage sales cycle.
- Rapport Building: Build initial relationships and serve as a trusted interim advisor to potential customers, establishing the foundation for long-term partnerships.
- Value Pitching: Effectively articulate the technical advantages of our adhesive solutions, tailoring the value proposition to solve specific client manufacturing pain points.
- CRM Management: Maintain clean, actionable data within Hub Spot, ensuring all prospecting activity and lead intelligence are documented for the wider team.
- Lead
Qualification:
Rigorously qualify prospects to ensure they meet internal technical and financial criteria before transitioning to the Sales team. - Seamless Transition: Manage the handoff process via Hub Spot, providing Sales team members with comprehensive discovery data and technical requirements to ensure successful closing of the sale.
- Performance Monitoring: Analyze lead-to-close ratios and pipeline health, providing regular updates to leadership and adjusting top-of-funnel tactics as needed.
- Internal Alignment: Work closely with Engineering, Operations, and the Sales team to ensure identified opportunities align with company production capabilities.
- Technical Liaison: Act as the voice of the customer during the early stages, providing critical feedback to Engineering to drive innovation in adhesive and die cut solutions.
- Policy & Procedure Adherence: Role model adherence to all TLP company policies & procedures regarding safety, quality, and operational excellence.
- Education: Bachelor’s degree in Business or a related field; MBA preferred.
- Experience: Minimum of 3+ years of experience in business development or sales…
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