Marketing Automation Manager

Marketing Automation Manager – Meta

Meta’s Business Marketing Group connects businesses with their customers on Facebook, Instagram, Whats App, and Messenger to help them grow through pages, advertising, messaging, and more. The Global Marketing Channels team focuses on the performance and scalability of digital marketing channels. We’re hiring a Marketing Automation Manager to elevate our marketing automation practice, drive channel effectiveness, and expand our technology footprint.

$/yr – $/yr

• Drive demonstrative results by delivering channel and customer journey strategies that leverage the latest in cross‑channel marketing, agentic AI, and marketing automation with Salesforce Marketing Cloud.
• Develop and execute strategies with marketing teams on automation best practices to launch successful customer journeys, including lead generation and product adoption campaigns.
• Create learning agendas to optimize the effectiveness of digital marketing channels across the funnel through A/B testing, causal experimentation, and opportunity analyses.
• Collaborate cross‑functionally with marketing, data science, and engineering to identify, drive, and accomplish both short and long‑term marketing automation and channel effectiveness goals.

• Expertise in leveraging multiple digital marketing channels (web, email, chat, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity.
• Experience using Salesforce Marketing Cloud or other marketing automation platforms to manage multiple channels and deliver customer journeys.
• Experience developing and executing A/B tests and marketing measurement analyses with clear, actionable insights.
• Experience working with marketers to plan and deliver channel strategy for marketing campaigns.
• Experience collaborating cross‑functionally with marketing, data science, and engineering teams.
• 5+ years of marketing automation, digital marketing, performance marketing, or growth marketing experience with a proven track record of improving marketing impact.
• Bachelor’s Degree or equivalent work experience in digital marketing.

• Salesforce Marketing Cloud Certification.
• Familiarity with Salesforce Data Cloud.
• Familiarity with Salesforce Agentforce.
• Experience with lead generation.
• Experience working closely with Marketing, Product, Engineering, and Operations teams to provide business cases and requirements.
• Strong analytical skills to design experiments and draw insights from data.
• Project management experience leading multiple projects simultaneously.

Individual compensation is determined by skills, qualifications, experience, and location. Base salary ranges from $122,000 to $176,000 per year, plus bonus, equity, and benefits. Meta offers a comprehensive benefits package; learn more at Meta.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, transgender status, age, veteran status, disability, or criminal histories, in accordance with applicable law. Meta participates in the E‑Verify program where required and seeks to provide reasonable accommodations for candidates with disabilities.

Meta may use AI and machine learning technologies in the recruiting process.