Product Marketing Manager, WEM
Job in
Menlo Park, San Mateo County, California, 94029, USA
Listing for:
Allianceled
Full Time
position
Listed on 2025-12-13
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
We are seeking a dynamic Product Marketing Manager for Workforce Engagement Management (WEM) to accelerate how Genesys brings its rapidly expanding AI-powered innovation to market. In this role, you will be at the center of connecting cutting‑edge AI capabilities with employee experience and workforce optimization — ensuring Genesys continues to lead in enabling organizations to deliver smarter, more connected customer and employee experiences.
Your work will span strategic go‑to‑market planning, messaging, positioning, and sales enablement for next‑generation WEM capabilities. You’ll partner across product, marketing, sales, and customer success teams to clearly articulate how AI‑driven Genesys Cloud solutions empower organizations to improve employee productivity, optimize workforce performance, and deliver more human, empathetic customer experiences.
This is a high‑impact role where AI innovation meets execution
: you will translate technical advancements in AI and WEM into compelling market stories, enable the field to drive adoption and revenue growth, and ensure that Genesys continues to set the standard in defining the future of workforce engagement powered by AI
.
Key Responsibilities Go-to-Market Leadership: Collaborate with cross-functional teams to design and execute go-to-market strategies for WEM solutions, from product market fit and audience segmentation through sustained post-launch success.Messaging & Positioning: Develop clear, differentiated narratives that articulate the value of Genesys WEM solutions, highlighting how they enhance workforce optimization, agent productivity, and employee engagement.Market Insights: Lead research and analysis to uncover data-driven insights, identify growth opportunities, and strengthen Genesys’ competitive positioning in the AI and WEM space.Enablement: Build and deliver impactful sales enablement content (decks, briefs, white papers, videos, webinars) that equips teams to position Genesys WEM solutions with confidence.Customer & Analyst Engagement: Partner with customers, advisory boards, and industry analysts to shape narratives, gather feedback, and reinforce Genesys’ thought leadership in AI + WEM.Campaign Support: Partner with campaign marketing to execute full-funnel marketing programs that drive awareness, demand generation and expansion.Storytelling: Deliver compelling presentations at leadership meetings, analyst briefings, and industry events to showcase the value of Genesys AI & WEM solutions.Performance Measurement: Track and report on key success metrics during monthly business reviews, applying insights to continually refine go-to-market execution.Minimum Requirements
4+ years of enterprise SaaS product marketing experience, ideally within workforce engagement, employee experience, or contact center solutions.Expertise in B2B growth marketing and full-funnel activations, with the ability to connect technical innovation to business outcomes.Strong grasp of foundational PMM skills — messaging/positioning, GTM strategy, segmentation, sales enablement, content creation, and market research.Strategic and analytical mindset, with proven ability to simplify complexity and prioritize high-impact initiatives.Demonstrated success in collaborating with product, sales, and marketing stakeholders to launch and grow products.Strong written and verbal communication skills with a flair for persuasive storytelling.Comfortable navigating fast‑paced, dynamic environments; resilient under pressure and adaptable to change.Bachelor’s degree or equivalent professional experience.#J-18808-Ljbffr
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