Industry Architect – Marketing; Cross-Industries

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

• Lead strategic customer engagements — Partner with CMOs, Heads of CRM, Marketing Ops, Digital, and Data leaders on high-impact initiatives, framing how Snowflake can power their next generation of customer growth and experience.
• Translate marketing problems into architectures — Turn cross-industry marketing challenges (customer 360, segmentation, personalization, attribution/measurement, consent and privacy, next-best-action) into clear, end-to-end data and AI architectures and roadmaps.
• Lead customer-facing discovery & experience workshops — Facilitate structured, UX-style workshops with cross-functional customer teams to unpack journeys, identify the highest-value marketing problems to solve, and quickly co-design and prototype data- and AI-driven solutions on Snowflake.
• Design the “last mile” marketing experience — Architect how marketers, analysts, and growth teams actually experience Snowflake:
  • Native experiences using Snowflake Intelligence, Streamlit, and agents
  • Integrations with CDPs, marketing automation, adtech/martech, BI, and product analytics tools
  • Workflows that fit naturally into how marketing teams plan, execute, and measure campaigns
• Build compelling prototypes and demos — Create hands-on reference implementations that bring stories to life:
  • Customer 360 and audience strategy powered by Snowflake
  • AI-driven segmentation, recommendations, and propensity models
  • Agents and copilots that help marketers ask questions, explore audiences, and plan campaigns using natural language
• Create reusable, field-ready assets — Package your work into repeatable assets:
  • Reference architectures, blueprints, and solution patterns
  • Demo scripts, data stories, and Streamlit apps
  • Persona- and vertical-specific playbooks for sales and solution engineering
• Shape our cross-industry marketing story — Work with Industry GTM, Product Marketing, and Solution Engineering to sharpen Snowflake’s point of view on modern marketing and advertising architectures across Retail & CPG, Financial Services, Media & Entertainment, Healthcare, Manufacturing, and more.
• Be a visible marketing + data thought leader — Share best practices and patterns through enablement sessions, webinars, customer workshops, and industry events - helping both internal teams and customers understand what “great” looks like on Snowflake.
• Champion responsible, governed AI in marketing — Ensure that solutions you design respect privacy, consent, governance, and brand safety, and that AI usage is grounded, observable, and aligned to customer trust.

• Marketing and martech fluent
  • 8+ years in marketing technology, data-driven marketing, digital experience, or adjacent architecture roles
  • Strong grasp of core marketing concepts: customer 360, audience strategy, lifecycle marketing, personalization, attribution/measurement, consent and privacy, and media activation
  • Comfortable mapping these concepts into concrete data models, workflows, and technical architectures
• Architect at heart, storyteller by nature
  • Proven experience designing or implementing data and AI architectures that support marketing and customer experience use cases
  • Able to simplify complex ideas into clear narratives, visuals, and decision frameworks for both technical and non-technical stakeholders
  • Confident facilitating whiteboard sessions, journey mapping, and executive briefings
• Hands-on with data and AI
  • Proficient in SQL and at least one scripting language (Python preferred)
  • Experience building or guiding data- or AI-driven applications (e.g., notebooks, Streamlit, web apps, or similar)
  • Familiarity with modern AI patterns (LLMs, RAG, embeddings, predictive models) and how they can be safely applied in marketing and advertising
• Cross-industry and persona-aware
  • Experience working with marketing teams in multiple industries (e.g., Retail & CPG, Financial Services, Media & Entertainment, Healthcare, Manufacturing,…