Senior Product Manager, Marketing

Overview

More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks.

With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.

The Senior Product Manager, Marketing is responsible for contributing to the US promotional launch of Orca-T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing and broader Commercial team, supporting work streams to collect and interpret insights, develop tailored and actionable omnichannel APP/patient engagement strategies, shape and test brand messaging, and tactical development and deployment. Preparing for Promotional Launch Readiness, launch execution and continuous learning and development of new capabilities to support mid-to-long range brand success will be core responsibilities for this role.

This individual will collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.

Location:

Preferential treatment will be given to candidates local to one of Orca Bio's offices in Menlo Park or Sacramento.

• Execute a comprehensive patient-centric tactical plan aligned to Brand KPIs to enable a robust promotional launch
• Apply deep understanding of patient journeys, patient characteristics and unmet needs to develop innovative messaging and patient engagement strategies
• Lead the design and implementation of APP/patient engagement initiatives, including patient ambassadors, patient advocacy partnerships, advisory boards, websites, social media, email, and education materials
• Contribute to omnichannel deployment and optimization
• Orchestrate quality engagement with the field sales team to ensure optimized delivery of messaging and assets
• Effectively manage the marketing tactical budget
• Lead planning and execution of complex, high visibility meetings and events, ensuring alignment with business objectives, seamless delivery and adherence to internal compliance requirements, policies and procedures
• Provide strategic direction and oversight to agency and vendor partners, holding stakeholders accountable to scope, timelines, budget, and quality
• Manage concurrent work streams, applying strong project management discipline to prioritize work, mitigate risks, and resolve issues
• Timely identification and appropriate escalation of issues with proposed solutions

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
• 7+ years of biopharmaceutical experience, including 5+ years of commercial experience (sales, marketing, market access or insights and analytics)
• Experience in hematology/oncology and marketing complex, novel products in therapeutic areas of high unmet need required
• Proven ability to prioritize and manage multiple projects simultaneously, including market research, promotional tactics and message development, and associated PRC and OPDP processes
• Track record of cross-functional collaboration
• Willingness to travel up to 20%

• Strong Marketing experience, including disease state education and branded strategy and tactical execution
• Experience building, managing and optimizing omnichannel tactics, including digital and print media, and field force optimization
• Clinically proficient in acute leukemia and bone marrow transplantation, with a track-record of collaborating with clinical and scientific experts to shape strategy and tactics
• Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
• Thrives in dynamic, fast-paced, ambiguous…